Marketing Management MCQ Multiple Choice Questions - Page 8 for Practice

211. In a small market ..........is better

212. Which of the following are possible pricing objectives

213. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

214. A price reduction to buyers who pay their bills promptly is called.

215. Dealer promotion is also known as

216. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

217. The strategy of choosing one attribute to excel to create competitive advantage is known as

218. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

219. The concentration of all marketing efforts on one selected segment within the total market

220. Identifying and providing different marketing mix for each of the segments is known as

221. Civil engineers designing flats, villas, bridges etc.are an example of

222. USP stands for

223. Many companies are now turning their attention to ..........markets.

224. Moderate quality products are preferred by ..........consumers

225. Goods are sold in small packets in ..........markets.

226. Which of the following is not an emotional motive

227. ..........is not a function of wholesaler

228. The markets in which goods are bought and sold in bulk quantities

229. Sorting and grading of goods is considered as the function of

230. In Japan ..........marketing is known as æKuchikomi.

231. The term ..........Marketing was coined by Steven Jurvetson in 1997.

232. Under ..........marketing every customer is treated as unique.

233. ..........is also known as buzz marketing.


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Multiple Choice Questions and Answers on Marketing Management

Marketing Management Multiple Choice Questions and Answers

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