Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 8 for Practice
Marketing Management MCQ Questions for Practice
211. Market in which gold and silver are sold
Correct Answer is: None of these
212. ..........advertisement stresses on comparative features of two brands
Correct Answer is: None of these
213. ..........is not a commercial advertising
Correct Answer is: Trade ad
214. In ..........appeals are emotional
Correct Answer is: ll of these
215. ..........are generally food stores that are much smaller in size than insupermarkets.
Correct Answer is: None of these
216. Marketing that converts negative demand to positive demand is known as
Correct Answer is: Developmental
217. After sales service is part of.
Correct Answer is: None of these
218. Which of the following is not a factor influensing pricing policy
Correct Answer is: Business objectives
219. Setting price on the basis of the total cost per unit is known as
Correct Answer is: Value Based Pricing
220. Setting price on the basis of the demand for the product is known as
Correct Answer is: Value Based Pricing
221. Setting price on the basis of the competition for the product is known as
Correct Answer is: Value Based Pricing
222. Pricing method based on customer value is known as
Correct Answer is: Competition Based Pricing
223. Premium Pricing is a method of
Correct Answer is: Value Based Pricing
224. ..........pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
Correct Answer is: penetration
225. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ..........pricing
Correct Answer is: penetration
226. Which of the following is not a method of cost based pricing
Correct Answer is: Target Pricing
227. ..........is not an e-payment media.
Correct Answer is: Electronic cheque
228. We guarantee every product we sell, appeal to ...........motive
Correct Answer is: Comfort
229. .............influence product line decisions.
Correct Answer is: Product sepecialisation
230. Which company is the pioneer in the direct marketing ?
Correct Answer is: Johnson & Johnson
231. ..........Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
Correct Answer is: mass marketing
232. Which brands indicate only the product category
