Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 2 for Practice
31. ..........means moving of finished goods from one end of a producer to consumer.
Correct Answer is: Physical distribution
32. Brands add value for both customers and the firm by
Correct Answer is: Both a and b
33. Which of the following is not an element of demographic segmentation
Correct Answer is: Income
34. ..........can be used to minimize the risk of security breaches or viruses.
Correct Answer is: Firewall
35. ..........is not a dealer promotion scheme.
Correct Answer is: Coupons
36. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
Correct Answer is: Frequency marketing
37. Market where goods are transacted on the spot or immediately
Correct Answer is: Spot market
38. Market where there is no physical delivery of goods
Correct Answer is: Future market
39. Marketing to babies in the womb is ..........marketing.
Correct Answer is: Galimatias
40. Which of the following is not a main objective of personal selling ?
Correct Answer is: none of these
41. Marketing is a ..........process
Correct Answer is: All of these
42. Which of the following is a method of Competition Based Pricing
Correct Answer is: All of these
43. Marketing is applicable in
Correct Answer is: All of these
44. ..........is the marketing of products that are regarded to be safe for the environment.
Correct Answer is: Green marketing
45. ..........is the marketing of a social message with a view to changebehavior of peoples habit.
Correct Answer is: Social marketing
46. Rising profits is a feature of which stage of PLC.
Correct Answer is: Growth
47. Which of the following is not responsible for the emergence of relationshipmarketing?
Correct Answer is: changing role of woman
48. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
Correct Answer is: Hacking
49. ..........retailers open their shops on fixed days or dates in a specified area.
Correct Answer is: Market traders
50. The essential criteria for effective segmentation is
Correct Answer is: All of these
51. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
Correct Answer is: Horizontal channel
52. Which of the following is not a services?
Correct Answer is: none of these
53. The retailer sells goods in ..........
Correct Answer is: Small quantity
54. A good catchy phrase used and repeated often in an advertisement is
Correct Answer is: Slogans
55. Which of the following is not a characteristic of service marketing?
Correct Answer is: separability
56. Services are .............
Correct Answer is: Intangible
57. The strategy of using as many out lets as possible is called
Correct Answer is: Intensive distribution
58. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
Correct Answer is: digital
59. Word of mouth marketing through electronic channels like email, internet etc isknown as
Correct Answer is: viral
60. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.
