Marketing Management Objective Question and Answer
Marketing Management Multiple Choice Questions and Answers for Practice
Marketing Management MCQ Questions for Practice
16. ..........is online identity theft.
Correct Answer is: Phishing
17. The financial exchange that takes place online between buyers and sellers is known as
Correct Answer is: E-payment system
18. A product with the ..........is a green product.
Correct Answer is: Ecomark
19. Marketing is important to
Correct Answer is: All of these
20. EFT means
Correct Answer is: Electronic fund transfer
21. Utilizing electronic medium in everyday business activities is known as
Correct Answer is: E-business
22. Buying and selling over the internet is known as
Correct Answer is: E-commerce
23. The marketing side of E-commerce is known as
Correct Answer is: E-marketing
24. Motives which are driven by learning, perception and attitude are known as
Correct Answer is: Rational motives
25. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is
Correct Answer is: digital signature
26. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is
Correct Answer is: EFT
27. A digital analog of various forms of payment backed by a bank or financial institution is
Correct Answer is: ETB
28. Which of the following is not a type of e-payment system.
Correct Answer is: None of these
29. ..........is also called ambush marketing.
Correct Answer is: Event marketing
30. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.
