Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 2 for Practice
31. After sales service is part of.
Correct Answer is: Augmented product
32. Which of the following is not a factor influensing pricing policy
Correct Answer is: None of these
33. Setting price on the basis of the total cost per unit is known as
Correct Answer is: Cost Based Pricing
34. Setting price on the basis of the demand for the product is known as
Correct Answer is: Demand Based Pricing
35. Setting price on the basis of the competition for the product is known as
Correct Answer is: Competition Based Pricing
36. Pricing method based on customer value is known as
Correct Answer is: Value Based Pricing
37. Premium Pricing is a method of
Correct Answer is: Cost Based Pricing
38. ..........pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
Correct Answer is: value
39. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ..........pricing
Correct Answer is: power price points
40. Which of the following is not a method of cost based pricing
Correct Answer is: Differential Pricing
41. ..........is not an e-payment media.
Correct Answer is: Wallet
42. We guarantee every product we sell, appeal to ...........motive
Correct Answer is: Quality
43. .............influence product line decisions.
Correct Answer is: All of these
44. Which company is the pioneer in the direct marketing ?
Correct Answer is: Eureka Forbs
45. ..........Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
Correct Answer is: mega marketing
46. Which brands indicate only the product category
Correct Answer is: Generic
47. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is
Correct Answer is: credit card
48. ..........is concerned with finding ways to reduce the demand temporarily or permanently.
Correct Answer is: Demarketing
49. ..........was first used by Eugene J Kelly.
Correct Answer is: meta marketing
50. Which of the following is against marketing concept ?
Correct Answer is: Demarketing
51. Which of the following is known as market aggregation?
Correct Answer is: mass marketing
52. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
Correct Answer is: Digital certificates
53. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.
Correct Answer is: Digital certificates
54. ..........is a security protocol based on digital certificates.
Correct Answer is: Secure electronic transactions
55. ...........marketing uses telecommunication devices to reach prospective customers
Correct Answer is: Telemarketing
56. The best channel of distribution for Vacuum cleaner is
Correct Answer is: Direct marketing
57. Which of the following is not a sales promotion tool
Correct Answer is: Advertisement
58. Behaviour exhibited while purchasing a car is an example of
Correct Answer is: Complex Buying Behaviour
59. Consumers show .............while buying their products on regular basis
Correct Answer is: Habitual Buying Behaviour
60. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.
