Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 5 for Practice
121. Trading down is a method of product line modification by.
Correct Answer is: Quality variation
122. ..........means placement of company product or products in the minds of target consumers relative to the competitive products
Correct Answer is: Product positioning
123. Warehousing creates .........utility
Correct Answer is: Product utility
124. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
Correct Answer is: Holistic
125. Profit through Customer Satisfaction Is aimed in which concept
Correct Answer is: Marketing
126. Where sellers combine several products in the same package is known as
Correct Answer is: Promotional Pricing
127. Medical treatment with ayurvedic massage is an example of
Correct Answer is: pure service
128. Multilevel marketing is also called
Correct Answer is: Pyramid selling
129. ..........is not a post test to evaluate advertising effectiveness
Correct Answer is: Portfolio test
130. Yellow goods include ..........goods.
Correct Answer is: White & brown
131. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called
Correct Answer is: Regular periodic market
132. Markets located in the heart of the region specializing in few crops like banana, onions etc are called
Correct Answer is: Seasonal market
133. Permanent rural market with continuous trading activity is called
Correct Answer is: Daily market
134. Markets which are organized and regulated by statutory measure are
Correct Answer is: Regulated markets
135. Branding is a function of
Correct Answer is: Facilitating
136. Risk bearing is a function of
Correct Answer is: Facilitating
137. The Concept of USP was introduced by
Correct Answer is: Rosser Reeves
138. Markets popularly known as haats and shandies are ..........markets.
Correct Answer is: Rural
139. ..........is not a consumer promotion scheme
Correct Answer is: Advertising material
140. ..........distribution system can be used to penetrate the rural market.
Correct Answer is: Satellite
141. SEM means ..........
Correct Answer is: Search engine marketing
142. Departmental store is an example of
Correct Answer is: Large scale retailer
143. #NAME?
Correct Answer is: Selective advertising
144. ..........is called shopping by post
Correct Answer is: Mail order Business
145. Which of the following is importance of e-marketing?
Correct Answer is: all of these
146. When there is a large potential market for a product, the firm will adopt.
Correct Answer is: Premium price policy
147. Social class is an element of ..........factor
Correct Answer is: Cultural
148. ..........involves some one masquerading as someone else.
Correct Answer is: Spoofing
149. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as
Correct Answer is: Unauthorized disclosure
150. ..........Is a specialized form of online identity theft.
