Marketing Management Trivia Quizzes for Practice

61. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

1. Inventory
2. Channel
3. Direct marketing
4. None of these

62. ..........is not a feature of advertising

1. It helps in stimulating sales
2. It may be oral or written
3. It reduces sales
4. None

63. Which of the following is not a limitation of branding

1. It is expensive
2. It reduces selling efforts
3. It promotes unfair competition
4. It leads to brand monopoly

64. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

1. Joint advertising
2. Co-operative advertising
3. Sponsored advertising
4. None of these

65. Which of the following is not a non store retailing?

1. Kiosk marketing
2. retail chains
3. Direct marketing
4. telemarketing

66. If marketing is done through information and ordering machine placed in stores, it is known as

1. Kiosk marketing
2. Television marketing
3. Tele marketing
4. All of these

67. .........are the retailers who have no fixed place of business.

1. Large scale retailers
2. Itinerant retailers
3. Small scale retailers
4. None of these

68. Marketing Environment is

1. Largely uncontrollable
2. Changing fast
3. Influencing marketing decisions
4. All of these

69. Serving a small market not served by competitors is known as

1. Local marketing
2. Niche marketing
3. Segment marketing
4. Individual marketing

70. Products adapted to the perceived unique characteristics of national markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

71. Products seen as having extension potential into other markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

72. Products seen as only suitable in one single market

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

73. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

74. A major portion of the rural population consists of ..........income groups.

1. Low
2. high
3. medium
4. all of these

75. In marketing, MRP stands for

1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these