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Marketing Management MCQ Multiple Choice Questions - Page 5 for Practice

121. In marketing, MRP stands for

122. Brands owned and developed by producers are known as

123. ..........is not a step in advertising campaign

124. The group of elements price, product, promotion and place constitute

125. All forces or factors that effect marketing policies, decisions and operations of a business constitute

126. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

127. ..........simply refers to product planning.

128. ..........are those who obtain title to goods with a view to selling them at profit

129. Which of the following is not an e-marketing tool?

130. Market where money is lend and borrowed

131. Market where currencies of different countries are bought and sold.

132. Market where shares, debentures, bonds etc of companies are bought and sold.

133. .........is a system of selling goods directly to customers through a network of selfemployed people

134. MILMA is an example of ..........type of shop

135. Trade mark is a

136. If goods directly move from producer to consumer, it is known as

137. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

138. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

139. For rural marketing ..........pricing is more suitable.

140. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

141. Which of the following is not an element of service marketing mix?

142. The process of direct communication between the sales person and a prospect is called

143. The concept of marketing mix was developed by

144. ..........is not included in the product factor

145. Transport system creates .........utility.

146. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

147. Marketing research is a part of ..........stage of rural marketing strategy.

148. ..........is not a pre test to evaluate advertising effectiveness

149. The companies that have become a tried and trusted household name are

150. The act of creating an image about a product or brand in the consumers mindis known as

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Multiple Choice Questions and Answers on Marketing Management

Marketing Management Multiple Choice Questions and Answers

Marketing Management Trivia Quiz

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