Marketing Management MCQ Quiz - Multiple Choice Questions & Answers Page 4

31. ..........means moving of finished goods from one end of a producer to consumer.

1. Exchange of goods
2. Transfer of goods
3. Physical distribution
4. None of these

32. Brands add value for both customers and the firm by

1. Facilitating purchase
2. Establish loyality
3. Both a and b
4. None of these

33. Which of the following is not an element of demographic segmentation

1. Family size
2. Population density
3. Income
4. Religion

34. ..........can be used to minimize the risk of security breaches or viruses.

1. Firewall
2. Backups
3. Encryption
4. Digital signature

35. ..........is not a dealer promotion scheme.

1. Free goods
2. Trade allowance
3. Coupons
4. All of these

36. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1. Frequency marketing
2. event marketing
3. viral marketing
4. none of these

37. Market where goods are transacted on the spot or immediately

1. Future market
2. Spot market
3. Perfect market
4. None of these

38. Market where there is no physical delivery of goods

1. Future market
2. Spot market
3. Perfect market
4. None of these

39. Marketing to babies in the womb is ..........marketing.

1. Galimatias
2. viral
3. guerilla
4. morph

40. Which of the following is not a main objective of personal selling ?

1. generate sales
2. build awareness and appreciation for the product
3. create personal contact
4. none of these