Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 4 for Practice
91. ..........is a low cost communication tool that can be easily tested, refined and rolled out.
Correct Answer is: Opt- in- e-mail
92. An airline working with a tour operator or a hotel group is an exampleof ..........marketing
Correct Answer is: Partnership
93. For rural marketing ..........pricing is more suitable.
Correct Answer is: Penetration
94. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.
Correct Answer is: Penetration
95. Which of the following is not an element of service marketing mix?
Correct Answer is: People
96. The process of direct communication between the sales person and a prospect is called
Correct Answer is: Personal selling
97. The concept of marketing mix was developed by
Correct Answer is: NH Borden
98. ..........is not included in the product factor
Correct Answer is: Suitability
99. Transport system creates .........utility.
Correct Answer is: Time utility
100. Profiling the rural market is a part of ..........stage of rural marketingstrategy.
Correct Answer is: Planning
101. Marketing research is a part of ..........stage of rural marketing strategy.
Correct Answer is: Planning
102. ..........is not a pre test to evaluate advertising effectiveness
Correct Answer is: Recognition test
103. The companies that have become a tried and trusted household name are
Correct Answer is: Positioned by Corporate Identity
104. The act of creating an image about a product or brand in the consumers mindis known as
Correct Answer is: Positioning
105. Using the names of companys powerful brands for line extentions is
Correct Answer is: Positioning by Brand Endorsement
106. Positioning by emphasising the special attributes and benefits of the product is known as
Correct Answer is: Positioning by Product Attributes and Benefits
107. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
Correct Answer is: Psychological Pricing
108. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
Correct Answer is: Penetration Pricing
109. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of
Correct Answer is: Psychological Pricing
110. Anything that has the ability to satisfy a consumer need is known as
Correct Answer is: Price
111. Rural consumers are ..........
Correct Answer is: Price sensitive
112. Shiny hair in case of a shampoo is a ...............utility
Correct Answer is: Evolved
113. ..........refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
Correct Answer is: Proactiveness
114. The only revenue producing element in the marketing mix is.
Correct Answer is: Price
115. ..........factor is not considered as an important one while selecting channel of distribution
Correct Answer is: Colour
116. Which of the following is not an element of Social marketing mix?
Correct Answer is: People
117. If advertising give focus on a particular product or brand, it is known as
Correct Answer is: Product advertisement
118. When the advertisement is to create an image or reputation of the firm, it is a case of
Correct Answer is: Institutional advertisement
119. The set of all the products a firm made available to consumers buy is called.
Correct Answer is: Product line
120. Trading up is a method of product line modification by.
