Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 4 for Practice
91. ..........is the marketing of a social message with a view to changebehavior of peoples habit.
Correct Answer is: Social marketing
92. Rising profits is a feature of which stage of PLC.
Correct Answer is: Growth
93. Which of the following is not responsible for the emergence of relationshipmarketing?
Correct Answer is: changing role of woman
94. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
Correct Answer is: Hacking
95. ..........retailers open their shops on fixed days or dates in a specified area.
Correct Answer is: Market traders
96. The essential criteria for effective segmentation is
Correct Answer is: All of these
97. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
Correct Answer is: Horizontal channel
98. Which of the following is not a services?
Correct Answer is: none of these
99. The retailer sells goods in ..........
Correct Answer is: Small quantity
100. A good catchy phrase used and repeated often in an advertisement is
Correct Answer is: Slogans
101. Which of the following is not a characteristic of service marketing?
Correct Answer is: separability
102. Services are .............
Correct Answer is: Intangible
103. The strategy of using as many out lets as possible is called
Correct Answer is: Intensive distribution
104. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
Correct Answer is: digital
105. Word of mouth marketing through electronic channels like email, internet etc isknown as
Correct Answer is: viral
106. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.
Correct Answer is: Decline
107. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........
Correct Answer is: Inventory
108. ..........is not a feature of advertising
Correct Answer is: It reduces sales
109. Which of the following is not a limitation of branding
Correct Answer is: It reduces selling efforts
110. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called
Correct Answer is: Co-operative advertising
111. Which of the following is not a non store retailing?
Correct Answer is: telemarketing
112. If marketing is done through information and ordering machine placed in stores, it is known as
Correct Answer is: Kiosk marketing
113. .........are the retailers who have no fixed place of business.
Correct Answer is: Itinerant retailers
114. Marketing Environment is
Correct Answer is: All of these
115. Serving a small market not served by competitors is known as
Correct Answer is: Niche marketing
116. Products adapted to the perceived unique characteristics of national markets
Correct Answer is: Local Products
117. Products seen as having extension potential into other markets
Correct Answer is: Global Products
118. Products seen as only suitable in one single market
Correct Answer is: Local Products
119. Products designed to meet global segments
Correct Answer is: Global Products
120. A major portion of the rural population consists of ..........income groups.
