Digital Marketing MCQs Quiz Multiple Choice Questions & Answers

1. Who is the father of digital marketing?

1. None of the above
2. Philip Kotler
3. Bruce Clay India
4. Justin Hall

2. The term Digital Marketing was first used in the

1. 1989s.
2. 1999s.
3. 1990s
4. 1980s.

3. If the speed of displaying the website is slow then...........ranking method is used

1. load page
2. technical
3. on page
4. off page

4. .....................is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

1. Search Engine Optimisation (SEO)
2. Pay Per Click (PPC)
3. Digital Asset Optimisation (DAO)
4. Social Media Marketing (SMM)

5. ..................occurs when a websites structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

1. Pay per click
2. Paid inclusion
3. Site optimisation
4. Contextual search

6. ..............is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.

1. None of the above.
2. Link building
3. Reputation management
4. Blogging

7. ..............is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

1. Mobile marketing
2. Internet marketing
3. Search marketing
4. e-marketing

8. A database of information that is maintained by human editors and lists websites by category and subcategory with categorisation is known as:

1. SEO.
2. A search directory.
3. Automated voice response (AVR).
4. Apps.

9. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

1. Social web marketing.
2. Search marketing.
3. E-mail marketing.
4. Internet advertising.

10. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

1. Social web marketing.
2. Search marketing.
3. Internet advertising.
4. Permission-based email marketing.

11. A portal which is an online platform operated by a third party and is open to buyers or sellers in aparticular industry is a:

1. B2B independent e-market place
2. vertical and horizontal e-marketplace.
3. supplier-oriented marketplace.
4. buyer-oriented marketplace.

12. A portal which is normally run by a consortium ofbuyers in order to establish an efficient purchasingenvironment is a:

1. vertical and horizontal e-marketplace
2. B2B independent e-marketplace.
3. buyer-oriented marketplace.
4. supplier-oriented marketplace.

13. All of the following are reasons more people dont shop online except

1. fear of misuse of personal information.
2. lack of trust in online merchants.
3. lack of convenience.
4. inability to touch and feel the product.

14. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

1. Pay Per Click (PPC).
2. Search Engine Optimisation (SEO).
3. Contextual Advertising.
4. Digital Asset Optimisation (DAO).

15. Current changes in behaviours clearly show that...............is taking over more and more of consumer online searches.

1. blog
2. social media
3. mobile
4. internet

16. Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

1. social media marketing.
2. lead generation
3. search.
4. rich media.

17. Internet advertising has some weaknesses because

1. It is not emotive
2. It cannot reach a global audience
3. It does not deliver good targeted reach
4. It is not easy to track

18. Marketing Channels in Digital Marketing are

1. Mobile marketing, On page marketing and Off page marketing
2. Email marketing, Valid marketing and Mobile marketing
3. Email marketing, Content marketing and Mobile marketing
4. On page marketing and Off page maketing

19. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

1. Electronic marketing.
2. Digital marketing.
3. Interactive marketing.
4. Direct marketing.

20. On page search engine optimization refers to

1. The number of search engine sites a website is submitted to
2. Programming keywords into a website
3. Evaluating each page of a website for design
4. The amount of links coming into your website

21. Online gaming sites are a fast and efficient ways for companies to promote their products

1. True Statement
2. False Statement

22. Paid advertising based on a per-click model is called

1. Sponsored search-engine advertising
2. Search Engine Optimisation
3. ICT indicators
4. Source advertising

23. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?

1. None of the above.
2. Pay Per Click (PPC).
3. Cost per Thousand (CPM).
4. Cost Per Acquisition (CPA).

24. The best way to improve search engine ranking is with

1. Using a lot of graphics per page
2. Video
3. A blog
4. Having at least 500 words of text per page

25. The main objective to branding is which of the following?

1. Having a unique tag line
2. To have potential customers recognize your logo andmarketing materials
3. To earn trust from your customers
4. Promotional materials that match and coordinate

26. The online communications technique of search engine optimisation (SEO) is aimed at achieving/gaining:

1. All of the above.
2. good ranking in sponsored listings of the search engines.
3. good ranking in the organic or natural listings of search engines.
4. representation on third party websites.

27. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?

1. None of the above
2. Cost per acquisition
3. Earnings per click
4. Pay per click

28. The process of outsourcing a task or group of tasks to a generally large group of people is known as:

1. e-marketing
2. social media marketing
3. internet advertising
4. crowd sourcing

29. The rise of.............has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

1. web platform.
2. website
3. social media
4. web 1.0

30. This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

1. e-marketing
2. mobile marketing
3. social media advertising
4. internet advertising

31. This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

1. Direct marketing.
2. Contextual advertising.
3. Interactive marketing.
4. Internet advertising.

32. This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

1. Apps.
2. Banner ads.
3. Pop-up ads.
4. A search engine.

33. To analyze the traffic coming to the Website..............tool is used.

1. Amazon
2. SEO optimer
3. Google analytics
4. Go daddy

34. Valid two types of keywords are...........and..............

1. big tail and long tail
2. long tail and short tail
3. short tail and small tail
4. long tail and small tail

35. What are some examples of digital marketing?

1. All of the above
2. Social Media Marketing
3. Search Engine Marketing
4. Search Engine Optimisation

36. What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?

1. None of the above.
2. Click-through rate.
3. Maximum Cost Per Click (CPC).
4. Quality Score.

37. What concept in paid search advertising Google AdWords refersto the amount bid by the advertiser?

1. None of the above.
2. Maximum cost per click (CPC).
3. Click-through rate.
4. Quality Score.

38. What does SEO stand for ?

1. None of these
2. Site Engine Optimization
3. Search Engine Optimization
4. Site Efficiency Optimization

39. What form of marketing is particularly suited to generating awareness about a brand or promotion?

1. None of the above
2. Viral Marketing
3. Affiliate marketing
4. Email marketing

40. What is the best way to make money while you sleep?

1. Having a spouse who works the night shift
2. By dreaming up good marketing ideas
3. Selling stuff on eBay
4. Having products on your website

41. What is unique about social media marketing?

1. All of the above
2. Can combine game and other elements
3. Interactive communication
4. Generates contacts quickly

42. When is it most ideal to send a press release?

1. Tuesday through Thursday for anything newsworthy
2. Only when there is big news happening
3. Only around the holidays
4. When news seems to be slow

43. Which is the set of practices that enables organisations to communicate and engage interactively with their audiences through any mobile device or network.

1. Social media marketing
2. Mobile marketing
3. Social web marketing.
4. Internet marketing

44. Which of the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites

1. CPM
2. Banner
3. SEO
4. CPC

45. Which of the following is not a standard in online advertising?

1. Banner
2. Dynamic banners
3. Referrals links
4. Signal

46. Which of the following is not a type of digital marketing activity?

1. Internet marketing.
2. e-marketing.
3. Social marketing.
4. Print advert.

47. Which of the following is not a weakness of using online in the media plan?

1. All of the above
2. It is not emotive
3. It can reach a global and local audience
4. It is subject to high levels of clutter

48. Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

1. Permissions.
2. Jurisdiction.
3. Disclosure.
4. Ownership.

49. Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

1. Timeliness.
2. Cost.
3. Intrusive.
4. Interactivity.

50. Which of the following marketing techniques are most likely to pay you?

1. Article marketing
2. Pay per click advertising
3. Using social media marketing strategies
4. Posting press releases