Digital Marketing MCQ Questions and Answers for Practice

Prepare for your digital marketing exams and interviews with our comprehensive collection of multiple-choice questions (MCQs). These questions are designed to help students and aspirants test their knowledge and improve their skills in digital marketing.

About Digital Marketing MCQ Questions

Digital Marketing MCQs cover a wide range of topics including social media marketing, SEO, PPC, email marketing, and analytics. These questions are crafted to ensure that you have a solid understanding of the key concepts and strategies used in the digital marketing industry.

Why Practice Digital Marketing Objective Questions?

Practicing Digital Marketing MCQs can significantly enhance your preparation for exams, interviews, and concept revision. These questions help you identify your strengths and weaknesses, allowing you to focus your study on areas that need improvement. They also provide a practical way to apply your knowledge and stay updated with the latest trends in digital marketing.

Who Should Use These MCQs?

  • Students preparing for school or college exams
  • Competitive exam aspirants
  • Candidates preparing for interviews

Digital Marketing MCQ Questions for Practice

1. Who is the father of digital marketing?

2. The term Digital Marketing was first used in the

3. If the speed of displaying the website is slow then...........ranking method is used

4. .....................is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

5. ..................occurs when a websites structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

6. ..............is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.

7. ..............is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

8. A database of information that is maintained by human editors and lists websites by category and subcategory with categorisation is known as:

9. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

10. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

11. A portal which is an online platform operated by a third party and is open to buyers or sellers in aparticular industry is a:

12. A portal which is normally run by a consortium ofbuyers in order to establish an efficient purchasingenvironment is a:

13. All of the following are reasons more people dont shop online except

14. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

15. Current changes in behaviours clearly show that...............is taking over more and more of consumer online searches.

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