Digital Marketing MCQ Quiz - Multiple Choice Questions & Answers

1. Who is the father of digital marketing?

1. Philip Kotler
2. Bruce Clay India
3. Justin Hall
4. None of the above

2. The term Digital Marketing was first used in the

1. 1999s.
2. 1990s
3. 1980s.
4. 1989s.

3. If the speed of displaying the website is slow then...........ranking method is used

1. technical
2. on page
3. off page
4. load page

4. .....................is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

1. Pay Per Click (PPC)
2. Digital Asset Optimisation (DAO)
3. Social Media Marketing (SMM)
4. Search Engine Optimisation (SEO)

5. ..................occurs when a websites structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

1. Paid inclusion
2. Site optimisation
3. Contextual search
4. Pay per click

6. ..............is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.

1. Link building
2. Reputation management
3. Blogging
4. None of the above.

7. ..............is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

1. Internet marketing
2. Search marketing
3. e-marketing
4. Mobile marketing

8. A database of information that is maintained by human editors and lists websites by category and subcategory with categorisation is known as:

1. A search directory.
2. Automated voice response (AVR).
3. Apps.
4. SEO.

9. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

1. Search marketing.
2. E-mail marketing.
3. Internet advertising.
4. Social web marketing.

10. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

1. Search marketing.
2. Internet advertising.
3. Permission-based email marketing.
4. Social web marketing.