Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 6 for Practice
151. Using the names of companys powerful brands for line extentions is
Correct Answer is: Positioning by Brand Endorsement
152. Positioning by emphasising the special attributes and benefits of the product is known as
Correct Answer is: Positioning by Product Attributes and Benefits
153. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
Correct Answer is: Psychological Pricing
154. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
Correct Answer is: Penetration Pricing
155. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of
Correct Answer is: Psychological Pricing
156. Anything that has the ability to satisfy a consumer need is known as
Correct Answer is: Price
157. Rural consumers are ..........
Correct Answer is: Price sensitive
158. Shiny hair in case of a shampoo is a ...............utility
Correct Answer is: Evolved
159. ..........refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
Correct Answer is: Proactiveness
160. The only revenue producing element in the marketing mix is.
Correct Answer is: Price
161. ..........factor is not considered as an important one while selecting channel of distribution
Correct Answer is: Colour
162. Which of the following is not an element of Social marketing mix?
Correct Answer is: People
163. If advertising give focus on a particular product or brand, it is known as
Correct Answer is: Product advertisement
164. When the advertisement is to create an image or reputation of the firm, it is a case of
Correct Answer is: Institutional advertisement
165. The set of all the products a firm made available to consumers buy is called.
Correct Answer is: Product line
166. Trading up is a method of product line modification by.
Correct Answer is: Quality variation
167. Trading down is a method of product line modification by.
Correct Answer is: Quality variation
168. ..........means placement of company product or products in the minds of target consumers relative to the competitive products
Correct Answer is: Product positioning
169. Warehousing creates .........utility
Correct Answer is: Product utility
170. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
Correct Answer is: Holistic
171. Profit through Customer Satisfaction Is aimed in which concept
Correct Answer is: Marketing
172. Where sellers combine several products in the same package is known as
Correct Answer is: Promotional Pricing
173. Medical treatment with ayurvedic massage is an example of
Correct Answer is: pure service
174. Multilevel marketing is also called
Correct Answer is: Pyramid selling
175. ..........is not a post test to evaluate advertising effectiveness
Correct Answer is: Portfolio test
176. Yellow goods include ..........goods.
Correct Answer is: White & brown
177. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called
Correct Answer is: Regular periodic market
178. Markets located in the heart of the region specializing in few crops like banana, onions etc are called
Correct Answer is: Seasonal market
179. Permanent rural market with continuous trading activity is called
Correct Answer is: Daily market
180. Markets which are organized and regulated by statutory measure are
