Marketing Management MCQ Multiple Choice Questions - Page 6 for Practice

Marketing Management MCQ Questions for Practice

151. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called

152. Which of the following is not included in the function of physical supply?

153. .............goods are purchased without any planning or search effort.

154. .............goods are purchased on a regular basis.

155. ........are retail stores owned by a group of consumers themselves

156. ..........is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

157. Which of the following is not included in the micro environment

158. Advocacy advertising is also called

159. ..........refers to duplicating the brand image of one product of promote another product of the same brand

160. Smaller companies tying up with leading companies to distribute through its network is known as ..........Distribution.

161. Sub-dividing of market into homogeneous sub-sections of customers is known as

162. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

163. Which of the following is a major advantage of personal selling ?

164. Which of the following are the elements of product positioning

165. In a small market ..........is better

166. Which of the following are possible pricing objectives

167. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

168. A price reduction to buyers who pay their bills promptly is called.

169. Dealer promotion is also known as

170. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

171. The strategy of choosing one attribute to excel to create competitive advantage is known as

172. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

173. The concentration of all marketing efforts on one selected segment within the total market

174. Identifying and providing different marketing mix for each of the segments is known as

175. Civil engineers designing flats, villas, bridges etc.are an example of

176. USP stands for

177. Many companies are now turning their attention to ..........markets.

178. Moderate quality products are preferred by ..........consumers

179. Goods are sold in small packets in ..........markets.

180. Which of the following is not an emotional motive

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Multiple Choice Questions and Answers on Marketing Management

Marketing Management Multiple Choice Questions and Answers

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