Marketing Management MCQs Quiz Multiple Choice Questions & Answers

Marketing Management MCQs questions answers

Test Your Skills in Marketing Management Quiz Online

Embark on a journey through the dynamic world of marketing management with our comprehensive collection of multiple-choice questions and answers. Whether you're a marketing professional looking to sharpen your skills, a student studying marketing concepts, or a business owner seeking to understand consumer behavior, our repository offers invaluable insights. Explore topics such as marketing strategies, market segmentation, product management, branding, pricing, promotion, and distribution channels. Each multiple-choice question is meticulously crafted to challenge your understanding and ignite your curiosity about the diverse facets of marketing management. From understanding the marketing mix to mastering the intricacies of digital marketing and consumer engagement, our MCQs provide a comprehensive exploration of all aspects of marketing management. Start exploring today to deepen your knowledge and excel in the ever-evolving field of marketing!

Marketing Management Questions with Answers

1. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

2. concerned with finding ways to reduce the demand temporarily or permanently.

3. ..........was first used by Eugene J Kelly.

4. Which of the following is against marketing concept ?

5. Which of the following is known as market aggregation?

6. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

7. an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

8. a security protocol based on digital certificates.

9. uses telecommunication devices to reach prospective customers

10. The best channel of distribution for Vacuum cleaner is

11. Which of the following is not a sales promotion tool

12. Behaviour exhibited while purchasing a car is an example of

13. Consumers show .............while buying their products on regular basis

14. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

15. Which of the following is not a risk in internet based transaction

16. online identity theft.

17. The financial exchange that takes place online between buyers and sellers is known as

18. A product with the a green product.

19. Marketing is important to

20. EFT means

21. Utilizing electronic medium in everyday business activities is known as

22. Buying and selling over the internet is known as

23. The marketing side of E-commerce is known as

24. Motives which are driven by learning, perception and attitude are known as

25. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

26. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

27. A digital analog of various forms of payment backed by a bank or financial institution is

28. Which of the following is not a type of e-payment system.

29. also called ambush marketing.

30. The basic objective behind the to add value to the product significantly for winning the customers loyalty.

31. ..........means moving of finished goods from one end of a producer to consumer.

32. Brands add value for both customers and the firm by

33. Which of the following is not an element of demographic segmentation

34. ..........can be used to minimize the risk of security breaches or viruses.

35. not a dealer promotion scheme.

36. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

37. Market where goods are transacted on the spot or immediately

38. Market where there is no physical delivery of goods

39. Marketing to babies in the womb is

40. Which of the following is not a main objective of personal selling ?

41. Marketing is a ..........process

42. Which of the following is a method of Competition Based Pricing

43. Marketing is applicable in

44. the marketing of products that are regarded to be safe for the environment.

45. the marketing of a social message with a view to changebehavior of peoples habit.

46. Rising profits is a feature of which stage of PLC.

47. Which of the following is not responsible for the emergence of relationshipmarketing?

48. a computer crime in which criminal breaks into a computer system forexploring details of information etc.

49. ..........retailers open their shops on fixed days or dates in a specified area.

50. The essential criteria for effective segmentation is


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