Advertising and Sales Management MCQ Quiz - Multiple Choice Questions & Answers

1. POP is an abbreviation of

1. Purchase of product
2. Point of purchase
3. Property of product
4. Priority of purchase

2. Creating image of product in the minds of target group is called

1. Marketing
2. positioning
3. Branding
4. Popularising

3. All of the following methods are used for evaluating advertising effectiveness except:

1. Pre- test
2. Post- test
3. Concurrent test
4. Marginal test

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Patronage reward

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

6. Giving cash or award to customer for using the same product regularly is called

1. Coupon
2. Price pack
3. Premium
4. Patronage reward

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

9. ..............media can give 24 hour exposure to the public eye.

1. Television
2. Print
3. Internet
4. Flex Board

10. The best advertisement is

1. By emails
2. Print media
3. Television
4. A satisfied customer