Advertising and Sales Management MCQs Quiz Multiple Choice Questions & Answers

Advertising and Sales Management MCQs questions answers


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Explore the dynamic world of Advertising and Sales Management with our extensive collection of multiple-choice questions and answers. Whether you're a marketing enthusiast delving into advertising strategies, a sales professional optimizing sales processes, or a business owner aiming to enhance brand visibility and drive revenue, our repository offers invaluable insights. Dive into various topics including advertising campaigns, sales techniques, market segmentation, consumer behavior, and promotional strategies. Each multiple-choice question is meticulously designed to challenge your understanding and stimulate critical thinking about the intricacies of advertising and sales management. From understanding the psychology of persuasion to implementing effective sales promotion techniques, our MCQs provide a comprehensive exploration of all facets of Advertising and Sales Management. Start exploring today to deepen your knowledge and succeed in the dynamic world of marketing and sales!

Advertising and Sales Management Questions with Answers

1. POP is an abbreviation of

2. Creating image of product in the minds of target group is called

3. All of the following methods are used for evaluating advertising effectiveness except:

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

6. Giving cash or award to customer for using the same product regularly is called

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

9. ..............media can give 24 hour exposure to the public eye.

10. The best advertisement is

11. When customer is a getting some gift items with the product they purchase is known as

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

15. Searching and identifying potential buyers for a product is

16. Keeping consumers thinking about the product is the objective for which type of advertising?

17. Advertising is an important source of revenue to

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

20. It is popularly known as free form of promotion

21. The strategy that encourages dealers and distributors to sell a product is known as

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

25. Sales contest, conventions, trade shows are

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

27. The product is sold and money is received in installments. No interest is charged on these installments is

28. An Ad copy that uses the endorsement of a satisfied customer?

29. Which among the following is the right sequence of copywriting process?

30. ..............is a self-regulatory voluntary organization of the advertising industry

31. Magazines add credibility to the message because of the reputation in the eyes of

32. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.

33. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

34. Consumer promotion, trade promotion and...........are the three forms of sales promotion

35. ...................is irregular in nature

36. A consumer contest is an example of

37. On pack samples are the examples of

38. Which concept supplements the work of middlemen?

39. A manufacture provide sales promotion to a wholesaler is

40. On- pack coupons are the e.g. of

41. A sales promotion in which a manufacturer provides to a wholesaler is

42. A particular growing of customers assigned to a salesman for his sales activity is called

43. Advertising influences the mind of the consumers by creating desire and taste for

44. A small amount of product is offered to the customer for trial is called

45. Which among the following is an example of Trade promotion?

46. The content and context of a message contained in an advertisement is called?

47. The best promotional tool in any marketing is

48. A display in retail outlet is called

49. A promotion in which customer have to a small amount of money together with some proof of purchase is

50. The place where the doubts of middleman can be rectified

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Multiple Choice Questions and Answers on Advertising and Sales Management

Advertising and Sales Management Multiple Choice Questions and Answers

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