Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 7 for Practice
181. Branding is a function of
Correct Answer is: Facilitating
182. Risk bearing is a function of
Correct Answer is: Facilitating
183. The Concept of USP was introduced by
Correct Answer is: Rosser Reeves
184. Markets popularly known as haats and shandies are ..........markets.
Correct Answer is: Rural
185. ..........is not a consumer promotion scheme
Correct Answer is: Advertising material
186. ..........distribution system can be used to penetrate the rural market.
Correct Answer is: Satellite
187. SEM means ..........
Correct Answer is: Search engine marketing
188. Departmental store is an example of
Correct Answer is: Large scale retailer
189. #NAME?
Correct Answer is: Selective advertising
190. ..........is called shopping by post
Correct Answer is: Mail order Business
191. Which of the following is importance of e-marketing?
Correct Answer is: all of these
192. When there is a large potential market for a product, the firm will adopt.
Correct Answer is: Premium price policy
193. Social class is an element of ..........factor
Correct Answer is: Cultural
194. ..........involves some one masquerading as someone else.
Correct Answer is: Spoofing
195. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as
Correct Answer is: Unauthorized disclosure
196. ..........Is a specialized form of online identity theft.
Correct Answer is: Phishing
197. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called
Correct Answer is: Eavesdropping
198. Which of the following is not included in the function of physical supply?
Correct Answer is: Standardization
199. .............goods are purchased without any planning or search effort.
Correct Answer is: Impluse
200. .............goods are purchased on a regular basis.
Correct Answer is: Staple
201. ........are retail stores owned by a group of consumers themselves
Correct Answer is: Consumer co-operative store
202. ..........is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
Correct Answer is: Multiple shops
203. Which of the following is not included in the micro environment
Correct Answer is: Economic
204. Advocacy advertising is also called
Correct Answer is: Cause advertising
205. ..........refers to duplicating the brand image of one product of promote another product of the same brand
Correct Answer is: Surrogate advertising
206. Smaller companies tying up with leading companies to distribute through its network is known as ..........Distribution.
Correct Answer is: Syndicated
207. Sub-dividing of market into homogeneous sub-sections of customers is known as
Correct Answer is: Market segmentation
208. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
Correct Answer is: Target marketing
209. Which of the following is a major advantage of personal selling ?
Correct Answer is: targeted message
210. Which of the following are the elements of product positioning
