Marketing Management MCQ Multiple Choice Questions - Page 7 for Practice

Marketing Management MCQ Questions for Practice

181. ..........is not a function of wholesaler

182. The markets in which goods are bought and sold in bulk quantities

183. Sorting and grading of goods is considered as the function of

184. In Japan ..........marketing is known as æKuchikomi.

185. The term ..........Marketing was coined by Steven Jurvetson in 1997.

186. Under ..........marketing every customer is treated as unique.

187. Marketing is a process of converting the potential customers into

188. ..........is not a vertically integrated channel

189. Which of the following is not an element of promotion mix

190. Any paid form of non ûpersonal presentation of ideas, goods, or services by anidentified sponsor is known as ..........

191. Selling includes

192. If the product passes through a longer channel of distribution, the marketer willhave to give importance to

193. Direct marketing is found more suitable to which of the following products?

194. White revolution refers to

195. Blue revolution refers to

196. Yellow revolution refers to

197. AIDAS stands for

198. The three major types of non store retailing are direct selling, direct marketing and

199. ..........is not a sales force promotion scheme.

200. Which of the following is not a component of brand equity

201. Which is not a level of brand loyality.

202. Air conditioners are an example of ...........goods.

203. American expression for fast moving consumer goods is ..........goods

204. A person who purchases a product or service either for his own consumption or for others is known as

205. Market where demand for goods is greater than supply.

206. Market in which supply is greater than demand.

207. The word channel is derived from the French word,

208. ..........means the set of marketing intermediaries through which the goods flow from the producer to consumer.

209. ..........is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

210. The negative feeling which arise after purchase causing inner tension is known as

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Multiple Choice Questions and Answers on Marketing Management

Marketing Management Multiple Choice Questions and Answers

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