Marketing Management MCQ Multiple Choice Questions - Page 3 for Practice

61. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

62. ..........is not a feature of advertising

63. Which of the following is not a limitation of branding

64. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

65. Which of the following is not a non store retailing?

66. If marketing is done through information and ordering machine placed in stores, it is known as

67. .........are the retailers who have no fixed place of business.

68. Marketing Environment is

69. Serving a small market not served by competitors is known as

70. Products adapted to the perceived unique characteristics of national markets

71. Products seen as having extension potential into other markets

72. Products seen as only suitable in one single market

73. Products designed to meet global segments

74. A major portion of the rural population consists of ..........income groups.

75. In marketing, MRP stands for

76. Brands owned and developed by producers are known as

77. ..........is not a step in advertising campaign

78. The group of elements price, product, promotion and place constitute

79. All forces or factors that effect marketing policies, decisions and operations of a business constitute

80. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

81. ..........simply refers to product planning.

82. ..........are those who obtain title to goods with a view to selling them at profit

83. Which of the following is not an e-marketing tool?

84. Market where money is lend and borrowed

85. Market where currencies of different countries are bought and sold.

86. Market where shares, debentures, bonds etc of companies are bought and sold.

87. .........is a system of selling goods directly to customers through a network of selfemployed people

88. MILMA is an example of ..........type of shop

89. Trade mark is a

90. If goods directly move from producer to consumer, it is known as


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Multiple Choice Questions and Answers on Marketing Management

Marketing Management Multiple Choice Questions and Answers

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