Marketing Management Objective Question and Answer
Marketing Management MCQ Multiple Choice Questions - Page 3 for Practice
61. Which of the following is not a risk in internet based transaction
Correct Answer is: encryption
62. ..........is online identity theft.
Correct Answer is: Phishing
63. The financial exchange that takes place online between buyers and sellers is known as
Correct Answer is: E-payment system
64. A product with the ..........is a green product.
Correct Answer is: Ecomark
65. Marketing is important to
Correct Answer is: All of these
66. EFT means
Correct Answer is: Electronic fund transfer
67. Utilizing electronic medium in everyday business activities is known as
Correct Answer is: E-business
68. Buying and selling over the internet is known as
Correct Answer is: E-commerce
69. The marketing side of E-commerce is known as
Correct Answer is: E-marketing
70. Motives which are driven by learning, perception and attitude are known as
Correct Answer is: Rational motives
71. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is
Correct Answer is: digital signature
72. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is
Correct Answer is: EFT
73. A digital analog of various forms of payment backed by a bank or financial institution is
Correct Answer is: ETB
74. Which of the following is not a type of e-payment system.
Correct Answer is: None of these
75. ..........is also called ambush marketing.
Correct Answer is: Event marketing
76. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.
Correct Answer is: morph marketing
77. ..........means moving of finished goods from one end of a producer to consumer.
Correct Answer is: Physical distribution
78. Brands add value for both customers and the firm by
Correct Answer is: Both a and b
79. Which of the following is not an element of demographic segmentation
Correct Answer is: Income
80. ..........can be used to minimize the risk of security breaches or viruses.
Correct Answer is: Firewall
81. ..........is not a dealer promotion scheme.
Correct Answer is: Coupons
82. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
Correct Answer is: Frequency marketing
83. Market where goods are transacted on the spot or immediately
Correct Answer is: Spot market
84. Market where there is no physical delivery of goods
Correct Answer is: Future market
85. Marketing to babies in the womb is ..........marketing.
Correct Answer is: Galimatias
86. Which of the following is not a main objective of personal selling ?
Correct Answer is: none of these
87. Marketing is a ..........process
Correct Answer is: All of these
88. Which of the following is a method of Competition Based Pricing
Correct Answer is: All of these
89. Marketing is applicable in
Correct Answer is: All of these
90. ..........is the marketing of products that are regarded to be safe for the environment.
