Consumer Behavior MCQs Quiz Multiple Choice Questions & Answers

Consumer Behavior MCQs questions answers

Test Your Skills in Consumer Behavior Quiz Online

Delve into the fascinating realm of Consumer Behavior with our comprehensive collection of multiple-choice questions and answers. Whether you're a marketing enthusiast exploring consumer psychology, a business professional devising strategies to understand customer preferences, or an entrepreneur aiming to enhance customer satisfaction, our repository offers invaluable insights. Explore various aspects of consumer behavior including decision-making processes, purchasing motivations, brand loyalty, and post-purchase behavior. Each multiple-choice question is meticulously crafted to challenge your understanding and stimulate critical thinking about the complexities of consumer behavior. From understanding the influence of social, cultural, and psychological factors on consumer choices to devising effective marketing strategies, our MCQs provide a comprehensive exploration of all facets of Consumer Behavior. Start exploring today to deepen your knowledge and succeed in understanding and influencing consumer behavior in the marketplace!

Consumer Behavior Questions with Answers

1. A motive which operates below the conscious level is called

2. Those who seek out new intellectual experiences are called

3. The whole sellers and retailers buying behavior is classified as

4. The view that lower-class people imitate upper-class people is called

5. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is

6. The set of shared beliefs, behaviors and attitudes associated with a large group of people is called

7. The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute what?

8. The rational element of motivation is called:

9. The price of products and services often influence whether..............., and, if so, which competitive offering is selected

10. The person with the most power is called

11. The groups we see occasionally, with whom we have a shared interest, are called

12. The groups that individuals look to when forming attitudes and opinions:

13. The factors that have been shown to affect consumer behavior

14. The energizing force that activates behavior and provides purpose and direction to that behavior is known as

15. The emotional component of attitude is called

16. The effect whereby someone holding two conflicting attitudes at once feels discomfort is called

17. The demand which is affected by price changes in short term is

18. The demand of business buyers is derived from

19. The definition of reference groups is:

20. Tendency to which results of innovation are communicated to others is classified as

21. Social classes differ in media preferences, with upper-class consumers often preferring what and lower-class consumers often preferring television?

22. Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers..........needs

23. Services that aid consumers in their search and decision making on the Internet are known as what?

24. Secondary reference groups include

25. Rules for purchasing are called

26. Research has shown that most of the online search leading up to a purchase was hat?

27. Product involvement refers to...............or personal relevance of an item.

28. Persons own living or interacting and acting pattern is classified

29. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called

30. Needs of customers are triggered by

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

32. Maslows hierarchy of needs is based on which premise?

33. Maslows hierarchy of needs is based on which premise?

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

38. Marketers can create brand equity

39. Intelligent interruption in communication is called

40. Insistent demands for products is called

41. In terms of consumption decisions, middle class consumers prefer to

42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............

43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise

44. In business buying process, the group who has formal authority of supplier selection is classified as

45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree that they can be confident that the item they purchase is just right for them

46. Group which can exert influences on other because of specialized knowledge and skills is called

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

48. Customers keeping such information that supports their attitudes towards brand is classified as

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

50. An external trigger that encourages learning is called


Multiple Choice Questions and Answers on Consumer Behavior

Consumer Behavior Multiple Choice Questions and Answers

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