Consumer Behavior Multiple Choice Questions and Answers for Practice

16. The effect whereby someone holding two conflicting attitudes at once feels discomfort is called

1. Attitude disconfirmation
2. Affective re-adjustment
3. Cognitive dissonance
4. None of the above

17. The demand which is affected by price changes in short term is

1. elastic demand
2. inelastic demand
3. realistic demand
4. unrealistic demand

18. The demand of business buyers is derived from

1. final consumer demand
2. raw materials suppliers
3. production controller
4. logistic managers

19. The definition of reference groups is:

1. Groups that an individual looks to when forming attitudes and opinions
2. Groups of people who have been referred to by someone they know
3. Groups of office colleagues
4. Chat groups on the internet

20. Tendency to which results of innovation are communicated to others is classified as

1. relative advantage
2. divisibility
3. communicability
4. compatibility

21. Social classes differ in media preferences, with upper-class consumers often preferring what and lower-class consumers often preferring television?

1. movies
2. radio
3. video or computer games
4. magazines and books

22. Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers..........needs

1. safety
2. self-actualization
3. physiological
4. belongingness

23. Services that aid consumers in their search and decision making on the Internet are known as what?

1. bots
2. worms
3. viruses
4. seekers

24. Secondary reference groups include

1. Family and close friends
2. Sports groups
3. Ethnic and religious groups
4. Fraternal organizations and professional associations

25. Rules for purchasing are called

1. Risk reducers
2. Heuristics
3. Purchase regulations
4. None of the above

26. Research has shown that most of the online search leading up to a purchase was hat?

1. brand only
2. generic
3. brand-item
4. retail

27. Product involvement refers to...............or personal relevance of an item.

1. A consumers perception of the importance
2. The need of the product
3. The price the product
4. The amount of people who bought the product

28. Persons own living or interacting and acting pattern is classified

1. lifestyle
2. personality and self-concept
3. social class
4. None of above

29. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called

1. Selective retention
2. Selective distortion
3. Selective attitude
4. Selective attention

30. Needs of customers are triggered by

1. internal stimuli
2. external stimuli
3. both a and b
4. none of above