Consumer Behavior MCQ Multiple Choice Questions

Q: 31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

Correct Answer is: Physiological

Q: 32. Maslows hierarchy of needs is based on which premise?

Correct Answer is: all of the above

Q: 33. Maslows hierarchy of needs is based on which premise?

Correct Answer is: all of the above

Q: 35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

Correct Answer is: Consumer decision making

Q: 36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

Correct Answer is: Sales strategies

Q: 37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

Correct Answer is: Products and services

Q: 38. Marketers can create brand equity

Correct Answer is: By selling them in prestigious outlets

Q: 39. Intelligent interruption in communication is called

Correct Answer is: Interference

Q: 40. Insistent demands for products is called

Correct Answer is: Pester power

Q: 41. In terms of consumption decisions, middle class consumers prefer to

Correct Answer is: Buy what is popular

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

Safety
self-actualization
Physiological
Belongingness

32. Maslows hierarchy of needs is based on which premise?

All humans acquire a similar set of motives through genetic endowment and social interaction.
Some motives are more basic or critical than others.
The more basic motives must be satisfied to a minimum level before other motives are activated.
all of the above

33. Maslows hierarchy of needs is based on which premise?

All humans acquire a similar set of motives through genetic endowment and social interaction.
Some motives are more basic or critical than others.
The more basic motives must be satisfied to a minimum level before other motives are activated.
all of the above

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

Cognition
physiological
safety
Belongingness

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

Consumer decision making
Sales strategies
Advertising strategies
Export strategies

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

Sales strategies
Marketing concepts
Cultural values
Brand images

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

Buying their products
Price reductions
Products and services
The advantage over competition

38. Marketers can create brand equity

By selling them in prestigious outlets
By overpricing the product
Preparing comparative information about competitive brands
By making the products available in all locations

39. Intelligent interruption in communication is called

Noise
Interference
Encoding
None of the above

40. Insistent demands for products is called

Pester power
Irritation power
Child pressure
Peer pressure

41. In terms of consumption decisions, middle class consumers prefer to

Buy at a market that sells at a whole sale rates
Buy what is popular
Buy only the brands which sell at affordable prices
Analyze the market and select the best at the lowest prices

42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............

Economic situations
Situational influences
Consumption decisions
Physiological influences

43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise

Multilingual needs
Cultures
Subcultures
Product adaptation requirements

44. In business buying process, the group who has formal authority of supplier selection is classified as

user
influencer
decider and gatekeeper
buyer

45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them

Brand loyalty
Society
Product knowledge
References

46. Group which can exert influences on other because of specialized knowledge and skills is called

opinion leader
leading adopters
influential
all of above

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

Personalities
Values
Finances
Decision makers

48. Customers keeping such information that supports their attitudes towards brand is classified as

selective attention
selective distortion
selective retention
all of above

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

retailer-related terms
brand-related terms
general product-related terms
brand- plus product-related terms

50. An external trigger that encourages learning is called

A response
A cue
Reinforcement
None of the above

51. According to Freud, which of the following is our conscious self?

The id
The superego
The ego
None of the above

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

motive
want
demand
requirement

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

Sensory limit
Cognitive set
Perceptual set
Psychological threshold

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

subculture
family
social class
reference groups

55. A need that is aroused up to sufficient level is called

want
motive or drive
Both a and b
none of above

56. A group of people with shared value systems based on common life experiences and situations is

culture
subculture
lifestyle composite
social class

57. A custom with a strong moral component is called

Taboo
A more
An imperatived
Ethic

58. A culture in which the norms are embedded deeply in its members is called

A high-context culture
A repressive culture
A low-context culture
None of the above

59. ...............is individuals and households who buy goods and services for personal consumption.

The target market
A market segment
The consumer market
The ethnographic market

60. .................refers to the information a consumer has stored in their memory about a product or service

Cognitive dissonance
Product knowledge
Product research
Marketing research

Consumer Behavior MCQ Multiple Choice Questions - Page 2 for Practice

Consumer Behavior MCQ Questions for Practice

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

32. Maslows hierarchy of needs is based on which premise?

33. Maslows hierarchy of needs is based on which premise?

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

38. Marketers can create brand equity

39. Intelligent interruption in communication is called

40. Insistent demands for products is called

41. In terms of consumption decisions, middle class consumers prefer to

42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............

43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise

44. In business buying process, the group who has formal authority of supplier selection is classified as

45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them

46. Group which can exert influences on other because of specialized knowledge and skills is called

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

48. Customers keeping such information that supports their attitudes towards brand is classified as

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

50. An external trigger that encourages learning is called

51. According to Freud, which of the following is our conscious self?

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

55. A need that is aroused up to sufficient level is called

56. A group of people with shared value systems based on common life experiences and situations is

57. A custom with a strong moral component is called

58. A culture in which the norms are embedded deeply in its members is called

59. ...............is individuals and households who buy goods and services for personal consumption.

60. .................refers to the information a consumer has stored in their memory about a product or service

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Consumer Behavior MCQ Multiple Choice Questions - Page 2 for Practice

Consumer Behavior MCQ Questions for Practice

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

32. Maslows hierarchy of needs is based on which premise?

33. Maslows hierarchy of needs is based on which premise?

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

38. Marketers can create brand equity

39. Intelligent interruption in communication is called

40. Insistent demands for products is called

41. In terms of consumption decisions, middle class consumers prefer to

42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............

43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise

44. In business buying process, the group who has formal authority of supplier selection is classified as

45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them

46. Group which can exert influences on other because of specialized knowledge and skills is called

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

48. Customers keeping such information that supports their attitudes towards brand is classified as

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

50. An external trigger that encourages learning is called

51. According to Freud, which of the following is our conscious self?

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

55. A need that is aroused up to sufficient level is called

56. A group of people with shared value systems based on common life experiences and situations is

57. A custom with a strong moral component is called

58. A culture in which the norms are embedded deeply in its members is called

59. ...............is individuals and households who buy goods and services for personal consumption.

60. .................refers to the information a consumer has stored in their memory about a product or service

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