Consumer Behavior MCQs Quiz Multiple Choice Questions & Answers Page 2

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Consumer Behavior Questions with Answers

51. According to Freud, which of the following is our conscious self?

52. a need that is sufficiently pressing to direct the person to seek satisfaction of the need

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

55. A need that is aroused up to sufficient level is called

56. A group of people with shared value systems based on common life experiences and situations is

57. A custom with a strong moral component is called

58. A culture in which the norms are embedded deeply in its members is called

59. individuals and households who buy goods and services for personal consumption.

60. .................refers to the information a consumer has stored in their memory about a product or service

61. .................are based on such things as geographic areas, religions, nationalities, ethnic groups, and age

62. one of the most basic influences on an individuals needs, wants, and behavior

63. ..................has become increasingly important for developing a marketing strategy in recent years

64. ..................develop on the basis of wealth, skills and power.

65. ..................can influence the consumers thoughts about products

66. Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?

67. Which of the following would be the best illustration of a subculture?

68. Which of the following will influence an individuals perceptions?

69. Which of the following statements is true about the goal theory of motivation?

70. Which of the following is NOT one of Hofstedes dimensions?

71. Which of the following is NOT a stage in acculturation?

72. Which of the following is NOT a situation in which consumer behavior occurs?

73. Which of the following is not a sales forecasting method?

74. Which of the following is a situation in which consumer behavior occurs?

75. Which of the following also includes a situation-specific component?

76. Which of Maslows needs reflects individuals desires for status, superiority, self respect, and prestige?

77. Which need in Maslows hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

78. When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called

79. What refers to the buying behavior of final consumers.

80. What is the single factor that best indicates social class.

81. What is the middle class concerned about?

82. What does VALS stand for?

83. Understanding of consumer needs and then develops a marketing mix to satisfy these needs


Multiple Choice Questions and Answers on Consumer Behavior

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