Consumer Behavior MCQ Quiz - Multiple Choice Questions & Answers Page 4

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

1. Safety
2. self-actualization
3. Physiological
4. Belongingness

32. Maslows hierarchy of needs is based on which premise?

1. All humans acquire a similar set of motives through genetic endowment and social interaction.
2. Some motives are more basic or critical than others.
3. The more basic motives must be satisfied to a minimum level before other motives are activated.
4. all of the above

33. Maslows hierarchy of needs is based on which premise?

1. All humans acquire a similar set of motives through genetic endowment and social interaction.
2. Some motives are more basic or critical than others.
3. The more basic motives must be satisfied to a minimum level before other motives are activated.
4. all of the above

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

1. Cognition
2. physiological
3. safety
4. Belongingness

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

1. Consumer decision making
2. Sales strategies
3. Advertising strategies
4. Export strategies

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

1. Sales strategies
2. Marketing concepts
3. Cultural values
4. Brand images

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

1. Buying their products
2. Price reductions
3. Products and services
4. The advantage over competition

38. Marketers can create brand equity

1. By selling them in prestigious outlets
2. By overpricing the product
3. Preparing comparative information about competitive brands
4. By making the products available in all locations

39. Intelligent interruption in communication is called

1. Noise
2. Interference
3. Encoding
4. None of the above

40. Insistent demands for products is called

1. Pester power
2. Irritation power
3. Child pressure
4. Peer pressure