Consumer Behavior MCQ Multiple Choice Questions - Page 3 for Practice
Consumer Behavior MCQ Questions for Practice
31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.
Correct Answer is: Physiological
32. Maslows hierarchy of needs is based on which premise?
Correct Answer is: all of the above
33. Maslows hierarchy of needs is based on which premise?
Correct Answer is: all of the above
34. Maslows hierarchy of needs includes all EXCEPT which of the following?
Correct Answer is: Cognition
35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.
Correct Answer is: Consumer decision making
36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets
Correct Answer is: Sales strategies
37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions
Correct Answer is: Products and services
38. Marketers can create brand equity
Correct Answer is: By selling them in prestigious outlets
39. Intelligent interruption in communication is called
Correct Answer is: Interference
40. Insistent demands for products is called
Correct Answer is: Pester power
41. In terms of consumption decisions, middle class consumers prefer to
Correct Answer is: Buy what is popular
42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............
Correct Answer is: Consumption decisions
43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise
Correct Answer is: Subcultures
44. In business buying process, the group who has formal authority of supplier selection is classified as
Correct Answer is: buyer
45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them
