Consumer Behavior MCQ Quiz - Multiple Choice Questions & Answers Page 6

51. According to Freud, which of the following is our conscious self?

1. The id
2. The superego
3. The ego
4. None of the above

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

1. motive
2. want
3. demand
4. requirement

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

1. Sensory limit
2. Cognitive set
3. Perceptual set
4. Psychological threshold

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

1. subculture
2. family
3. social class
4. reference groups

55. A need that is aroused up to sufficient level is called

1. want
2. motive or drive
3. Both a and b
4. none of above

56. A group of people with shared value systems based on common life experiences and situations is

1. culture
2. subculture
3. lifestyle composite
4. social class

57. A custom with a strong moral component is called

1. Taboo
2. A more
3. An imperatived
4. Ethic

58. A culture in which the norms are embedded deeply in its members is called

1. A high-context culture
2. A repressive culture
3. A low-context culture
4. None of the above

59. ...............is individuals and households who buy goods and services for personal consumption.

1. The target market
2. A market segment
3. The consumer market
4. The ethnographic market

60. .................refers to the information a consumer has stored in their memory about a product or service

1. Cognitive dissonance
2. Product knowledge
3. Product research
4. Marketing research