Rural Marketing MCQ Questions and Answers for Practice

1. Which one of the following conflict becomes more severe as the urbanization intensifies

1. Marketable agricultural surplus
2. Market conditions
3. Weather conditions
4. Fair prices for Agri-produce

2. Which one of the following is NOT a challenge in rural marketing?

1. Fast food products
2. Lifestyle products
3. Demonstrative products
4. Wellness products

3. Which one of the following is NOT a rural pull factor?

1. They can easily become brand loyal
2. They take a long time to decide on a particular brand, but once satisfied they don’t change in a hurry
3. They tend to keep on changing the brands more frequently
4. They are very rigid in terms of accepting any brand and may also shift to another brand in a hurry

4. Which one of the following is NOT factor influencing rural consumer behaviour?

1. Primary sources
2. Information centers
3. Reference groups
4. Influencers

5. Which one of the following is NOT one of the rural marketing strategies?

1. Opinion leaders
2. Reference groups
3. Influencers
4. Media persons

6. Which one of the following is the characteristic of rural consumers about brand loyalty?

1. Commercial source like promotional material
2. Experiential source like handling or using the product
3. Public source like mass media
4. Personal sources like family, friends, relatives, neighbors

7. Which one of the following is the major concern of farmers at the urban fringe?

1. Buying power
2. Illiteracy and lack of awareness
3. Strong cultural values and norms
4. Choice of products

8. Which programme is run by HLL through its social marketing campaign?

1. Advertising
2. Promotional
3. Marketing
4. Personal selling

9. Which type of market buys goods and services for further processing or for use in the production process?

1. Fear
2. Apprehension
3. Perceived risk
4. Lack of knowledge

10. ......................are becoming a very attractive market; they are the ideal market for exotic travels, restaurants, high-tech home entertainment roducts, leisure goods & services and designer furniture & fashions

1. Business
2. Consumer
3. Retail
4. Reseller

11. ...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours

1. Endangered environment
2. Raw material market
3. Natural environment
4. Green movement

12. ...................is never simple; yet understanding it is the essential task of marketing management

1. The natural environment
2. Deregulation
3. The technological environment
4. The political environment

13. A dedicated and interactive website in Hindi launched by CFCL for the benefit of the farming community is known as

1. Production
2. Sales
3. Marketing
4. Relationships

14. A marketing philosophy summarized by the phrase A good product will sell itself is characteristic of the...............period

1. To dump the goods to be liquidated later
2. To soak up the huge size of the untapped market
3. To get rid of the unsold or out of demand products
4. To sell the products to a segment of ill-informed consumers

15. A popular campaign run by Hindustan Unilever Ltd. in the rural areas to develop a deep customer engagement for brand adoption was known as

1. To sell the product
2. To identify customer needs
3. the resources To manage
4. To reach the customers & retailers