Rural Marketing MCQs Quiz Multiple Choice Questions & Answers

Test Your Skills in Rural Marketing Quiz Online

Embark on a journey through the fascinating realm of Rural Marketing with our comprehensive collection of multiple-choice questions and answers. Whether you're a marketing enthusiast exploring untapped market segments, a rural marketing professional devising strategies for rural consumers, or a business owner venturing into rural markets, our repository offers invaluable insights. Explore a diverse range of topics including rural consumer behavior, distribution channels in rural areas, product customization for rural markets, and communication strategies tailored for rural audiences. Each multiple-choice question is meticulously crafted to challenge your understanding and stimulate critical thinking about the nuances of rural marketing. From understanding the unique characteristics of rural consumers to devising innovative marketing strategies for rural markets, our MCQs provide a comprehensive exploration of all facets of Rural Marketing. Start exploring today to deepen your knowledge and excel in the dynamic field of rural marketing!

Rural Marketing Questions with Answers

1. Which one of the following conflict becomes more severe as the urbanization intensifies

2. Which one of the following is NOT a challenge in rural marketing?

3. Which one of the following is NOT a rural pull factor?

4. Which one of the following is NOT factor influencing rural consumer behaviour?

5. Which one of the following is NOT one of the rural marketing strategies?

6. Which one of the following is the characteristic of rural consumers about brand loyalty?

7. Which one of the following is the major concern of farmers at the urban fringe?

8. Which programme is run by HLL through its social marketing campaign?

9. Which type of market buys goods and services for further processing or for use in the production process?

10. ......................are becoming a very attractive market; they are the ideal market for exotic travels, restaurants, high-tech home entertainment roducts, leisure goods & services and designer furniture & fashions

11. ...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours

12. never simple; yet understanding it is the essential task of marketing management

13. A dedicated and interactive website in Hindi launched by CFCL for the benefit of the farming community is known as

14. A marketing philosophy summarized by the phrase A good product will sell itself is characteristic of the...............period

15. A popular campaign run by Hindustan Unilever Ltd. in the rural areas to develop a deep customer engagement for brand adoption was known as

16. A program introduced by Lifebuoy, with their officers visiting villages and schools in rural India to spread awareness of washing hands was famously known as

17. A quarterly agriculture magazine published by CFCL is

18. A rural marketing initiative by HDFC bank with the purpose of creating awareness of different financial products, digital service and social welfare schemes among rural people was known as.

19. As a rural marketing effort, which two wheeler company started Service Har Jagah, a door to door servicing facility in Indias small towns?

20. At the centre of any marketing process is

21. Because business purchases are usually more complex than consumer purchases, business buyers tend to

22. Chambals UttamBandhan is empowering farmers to cope with many problems. Which one of the following is NOT one of those?

23. Chmbals Uttam Bandhan plays a key role in,

24. Coca-Colas rural marketing strategy with a campaign was a big success that helped it closing the gap between coke and common refreshments rural people generally preferred like tea, lemonade etc. and also increased the companys sales in the rural market by almost 60%. What was the campaign?

25. Diffusion of innovation refers to the spreading of consumption of an innovation, through communication channels in a

26. e-choupal has been conceived as a more efficient supply chain aimed at delivering value to its customers around the world

27. Family is one of the..............factors that influence consumer behaviour

28. HLL Social marketing campaign was a part of its

29. HLL Social marketing efforts and programmes are being undertaken by

30. HLL, the lead social marketing organization is

31. HUL Project Shakti is meant for

32. If there is low involvement and the product / market is established then sales promotions should be used for

33. In rural market, Primary health workers, doctors, teachers, rural students, Panchayat members act as

34. In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyers environment?

35. In villages, what should be identified and motivated to spread a product or brand message

36. ITC e-choupal enhance the ability of farmers to take decisions and align their farm output with.....................and secure quality and productivity

37. ITC e-choupal is known as

38. Levels of customer loyalty can be determined by

39. Marketers are always trying to order to discover new products that might be wanted

40. Media objectives have two more components, which are, .....................objectives and.................objectives

41. Most manufacturers and marketers do have a distribution arrangement for..............with a population of at least 5000 people

42. People are sometimes inadvertently exposed to conflicting or confusing messages of familiar products from neighboring states or countries. This issue is referred to as the problem of

43. Project Shakti enables rural women in villages across India to nurture

44. Rural consumer behaviour largely differs from urban consumer behaviour with respect to their

45. Rural consumer purchase a product as a result of certain physical, social and....................forces creating a desire or a want for the product

46. Rural consumers are characterized by their collective buying or decision making behaviour guided by their

47. Rural market is a large

48. Rural marketing involves a greater amount of......................effort as compared to urban marketing

49. Rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers so as

50. The advertising response curve indicates that


Multiple Choice Questions and Answers on Rural Marketing

Rural Marketing Multiple Choice Questions and Answers

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