Marketing Management Questions and Answers in Quiz Form 12 for Practice

166. Which of the following are possible pricing objectives

1. All of these
2. To maximise profits
3. To achieve a target market share
4. To match the competition, rather than lead the market

167. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

1. None of these
2. Total market approach
3. Concentration approach
4. Multi-segment approach

168. A price reduction to buyers who pay their bills promptly is called.

1. Quality discount
2. Trade discount
3. Cash discount
4. Seasonal discount

169. Dealer promotion is also known as

1. None of these
2. Trade promotion
3. Goods promotion
4. Commerce promotion

170. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

1. Phishing
2. Unauthorized action
3. Unauthorized disclosure
4. Eavesdropping

171. The strategy of choosing one attribute to excel to create competitive advantage is known as

1. None of these
2. Under positioning
3. Unique selling proposition
4. Over positioning

172. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

1. Customised or Personalised Marketing
2. Undifferentiated Marketing
3. Differentiated Marketing
4. Concentrated Marketing

173. The concentration of all marketing efforts on one selected segment within the total market

1. Customised or Personalised Marketing
2. Undifferentiated Marketing
3. Differentiated Marketing
4. Concentrated Marketing

174. Identifying and providing different marketing mix for each of the segments is known as

1. Customised or Personalised Marketing
2. Undifferentiated Marketing
3. Differentiated Marketing
4. Concentrated Marketing

175. Civil engineers designing flats, villas, bridges etc.are an example of

1. Customised or Personalised Marketing
2. Undifferentiated Marketing
3. Differentiated Marketing
4. Concentrated Marketing

176. USP stands for

1. None Of these
2. Universal Service Provider
3. Upper Service position
4. Unique Selling Proposition

177. Many companies are now turning their attention to ..........markets.

1. none of these
2. Urban
3. Rural
4. world

178. Moderate quality products are preferred by ..........consumers

1. none of these
2. Urban
3. Rural
4. educated

179. Goods are sold in small packets in ..........markets.

1. none of these
2. Urban
3. Rural
4. World

180. Which of the following is not an emotional motive

1. Variety
2. Vanity
3. Social acceptance
4. Curosity