Marketing Management Questions and Answers in Quiz Form 13 for Practice

181. ..........is not a function of wholesaler

1. Warehousing
2. Transporting
3. Risk bearing
4. None of these

182. The markets in which goods are bought and sold in bulk quantities

1. Wholesale market
2. Retail market
3. World market
4. None of these

183. Sorting and grading of goods is considered as the function of

1. Wholesalers
2. Retailers
3. Managers
4. None of these

184. In Japan ..........marketing is known as æKuchikomi.

1. Word of mouth
2. viral
3. guerilla
4. morph

185. The term ..........Marketing was coined by Steven Jurvetson in 1997.

1. Word of mouth
2. viral
3. guerilla
4. morph

186. Under ..........marketing every customer is treated as unique.

1. Word of mouth
2. viral
3. guerilla
4. one-on-one

187. Marketing is a process of converting the potential customers into

1. Actual customers
2. Prospective customers
3. Marketers
4. None of these

188. ..........is not a vertically integrated channel

1. Admininisterd
2. Contractual
3. Corporate
4. None of these

189. Which of the following is not an element of promotion mix

1. Advertisement
2. Branding
3. Personal selling
4. Sales promotion

190. Any paid form of non ûpersonal presentation of ideas, goods, or services by anidentified sponsor is known as ..........

1. Advertisement
2. Marketing
3. selling
4. None of these

191. Selling includes

1. Advertising
2. Transfer of title from the seller to the buyer
3. Sales promotion
4. None of these

192. If the product passes through a longer channel of distribution, the marketer willhave to give importance to

1. Advertising
2. Personal selling
3. Direct selling
4. None of these

193. Direct marketing is found more suitable to which of the following products?

1. Agriculture products
2. TV
3. Shoes
4. Vacuum cleaner

194. White revolution refers to

1. Aquaculture
2. Milk
3. poultry
4. none of these

195. Blue revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these