Advertising and Sales Management Questions and Answers in Quiz Form 8 for Practice

106. Which of these type is a hidden advertisement?

1. Surrogate
2. Competitive
3. Comparative
4. Industrial

107. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:

1. Setting advertising objectives.
2. Conducting advertising culture audit
3. Setting the advertising budget.
4. Developing advertising strategy.

108. Which among the following is a Pull Strategy?

1. Trade promotion
2. Consumer Promotion
3. Sales Force Promotion
4. None of these

109. Copy testing is also known as

1. Pre Testing
2. Copy writing
3. concurrent testing
4. Preview

110. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

1. Advertising clutter
2. Corporate Social Responsibility
3. Advertising revolution
4. Mass advertising

111. ..................is the purpose of public relation activities to create good image of the company in the mind of the people.

1. Not to create immediate demand
2. Create immediate demand
3. Maintaining immediate demand
4. Start production for immediate demand

112. The change of customer behavior as result of promotion is measured by

1. Narrowcasting
2. Customer audit
3. Volume allowance
4. Media planning

113. Through ads customer used to take their purchasing decision in advance, in this way advertisement help in

1. Online marketing
2. Customer decision
3. Personal selling
4. Convenient purchasing

114. Axe body spray ads are examples of

1. Obscene advertisements
2. Deception
3. Subliminal
4. Rational appeal

115. The large volume of advertising in a society is known as

1. Advertising clutter
2. Deception
3. Mass advertising
4. Large scale advertising

116. Which among the following is not an objective of advertising research?

1. Improve the efficiency of an ad
2. Develop advertising
3. Evaluate impact of an ad
4. To avoid wastage of an ad

117. Which among the following is not a function of ad agency?

1. Conduct market analysis
2. Develop advertising plans
3. Develop media strategy
4. Collect feedback from target audience.

118. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are.............of Sales promotion.

1. Tools
2. Developing programs
3. Overviews
4. Objectives

119. Which of the following is more of personal medium of advertisement?

1. Internet Advertisement b ) Broadcast Media
2. Direct Mail Advertising
3. Print Media

120. is a non-paid form of promotion

1. Advertising
2. Direct Marketing
3. Sales Promotion
4. Publicity