Advertising and Sales Management MCQ Multiple Choice Questions - Page 5 for Practice

Advertising and Sales Management MCQ Questions for Practice

121. is direct communications with carefully targeted individual consumers to obtain an immediate response.Personal selling

122. Communication activities which provide incentives to consumer is known as

123. .............is the oral communication with potential buyers of a product with the intention of making a sale.

124. Which type of promotional tool is nonpublic, immediate, interactive and customized?

125. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

126. ...............is directed towards consumers and traders with the intention to increase immediate or short term sales.

127. When customers are getting offer for the product with fewer prices then the listed price is

128. The middlemen help to stabilises the prices by opting

129. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

130. The most popular form of advertising and it reaches to masses.

131. It is advisable to use.................as a source of advertising.

132. With the popularity of satellites, phones, iPod etc. usage of................becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.

133. ...............and loyalty programs are wonderful and cost effective way to stay in touch with customers when customer database is used correctly.

134. ................is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.

135. The type of appeal which is related to a persons psychological and social needs for purchasing products and services?

136. Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person. Who stated this?

137. When a number of advertisements are published in the newspaper in series and in regular intervals are called

138. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate

139. The reduction in the price of a product for a short span of time is known as

140. Airline frequent flyers schemes are

141. Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by

142. AIDA stands for Attention,.............., Desire and...................

143. Advertisement is a type of

144. Building and maintaining relation with government officials to influence legislation and regulation is a part of

145. .............is used heavily when introducing a new product category.

146. Pride appeal is which type of appeal

147. Scratching card and getting gift or some offer immediately is called

148. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called

149. Excuses for NOT making a purchase commitment or decision are called

150. Which among the following is not an essential of advertising appeal?

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Multiple Choice Questions and Answers on Advertising and Sales Management

Advertising and Sales Management Multiple Choice Questions and Answers

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