Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 5 for Practice
121. To maintain the present customers to buy the product and encourage them to buy more is an objective of
Correct Answer is: Sales promotion
122. Middlemen performs the activities like
Correct Answer is: All of these)
123. Sandwich Board Advertisements is not suitable for the products like
Correct Answer is: Cold drink
124. Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for
Correct Answer is: Customer sales promotion
125. POP is an abbreviation of
Correct Answer is: Point of purchase
126. Creating image of product in the minds of target group is called
Correct Answer is: positioning
127. All of the following methods are used for evaluating advertising effectiveness except:
Correct Answer is: Marginal test
128. Providing offer to refund a part of the purchase price of any product to consumer is known as
Correct Answer is: Rebate/cash refund offer
129. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called
Correct Answer is: Premium
130. Giving cash or award to customer for using the same product regularly is called
Correct Answer is: Patronage reward
131. A certificate that gives buyer a kind of saving when they purchase any specified item is called
Correct Answer is: Coupon
132. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as
Correct Answer is: Price pack
133. ..............media can give 24 hour exposure to the public eye.
Correct Answer is: Flex Board
134. The best advertisement is
Correct Answer is: A satisfied customer
135. When customer is a getting some gift items with the product they purchase is known as
Correct Answer is: Product combination
136. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of
Correct Answer is: Promotion
137. Role of middleman is to ensure that there is seamless flow of goods in the market by matching
Correct Answer is: Supply and demand
138. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.
Correct Answer is: Promotion mix
139. Searching and identifying potential buyers for a product is
Correct Answer is: Prospecting
140. Keeping consumers thinking about the product is the objective for which type of advertising?
Correct Answer is: Reminder advertising
141. Advertising is an important source of revenue to
Correct Answer is: Media
142. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
Correct Answer is: sales promotion
143. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?
Correct Answer is: public relations
144. It is popularly known as free form of promotion
Correct Answer is: Publicity
145. The strategy that encourages dealers and distributors to sell a product is known as
Correct Answer is: Push
146. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
Correct Answer is: Push strategy
147. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
Correct Answer is: Push strategy
148. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
Correct Answer is: Pull strategy
149. Sales contest, conventions, trade shows are
Correct Answer is: Business promotion tools
150. A producer announced that on purchase of a particular product another product will be provided at less rate is
