61. Merchandise allowance is a technique.
62. Couponing is an example of
63. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
64. Pioneer advertising, consumer advertising and product advertising are
65. Direct mail advertising sends messages through
66. If promotion is related to advertisement then place is related to
67. Advertising for...............is not allowed.
68. Which concept supplements the work of sales promotion?
69. Direct mail advertising is suitable in case of
70. Advertising allowance, incentives to salesman, quantity discount are the method of
71. The seller borrow the goods and services of different middlemen to pass the production to the
72. Through newspaper any firm can reach literate customers only. Its a
73. ...........are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
74. .............is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
75. Independent organization of creative people for advertisement and promotional tools are called
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