Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 7 for Practice
Advertising and Sales Management MCQ Questions for Practice
181. What is the next step after closing the sale in personal selling process?
Correct Answer is: Follow up
182. The long term sales effect of the sales promotion could be
Correct Answer is: All of the above
183. Advertisement is a mass communication. It addresses to masses and its a form of.............communication.
Correct Answer is: Non personal
184. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of.........
Correct Answer is: Developing sales promotion program
185. The advertisement of newspaper has a very short life span of
Correct Answer is: One day
186. Which of the following is the most popular print media available to advertiser?
Correct Answer is: Newspaper
187. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
Correct Answer is: Affordable method
188. Setting the promotion budget so as to match the budgets of thecompetitors is characteristic of which of the following budget methods?
Correct Answer is: competitive-parity method
189. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
Correct Answer is: advertising
190. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
Correct Answer is: sales promotion
191. To maintain the present customers to buy the product and encourage them to buy more is an objective of
Correct Answer is: Sales promotion
192. Middlemen performs the activities like
Correct Answer is: All of these)
193. Sandwich Board Advertisements is not suitable for the products like
Correct Answer is: Cold drink
194. Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for
