Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 3 for Practice
61. It is advisable to use.................as a source of advertising.
Correct Answer is: Television
62. With the popularity of satellites, phones, iPod etc. usage of................becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.
Correct Answer is: Radio
63. ...............and loyalty programs are wonderful and cost effective way to stay in touch with customers when customer database is used correctly.
Correct Answer is: Email
64. ................is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.
Correct Answer is: Social media
65. The type of appeal which is related to a persons psychological and social needs for purchasing products and services?
Correct Answer is: Emotional appeal
66. Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person. Who stated this?
Correct Answer is: American marketing Association
67. When a number of advertisements are published in the newspaper in series and in regular intervals are called
Correct Answer is: Teaser advertisements
68. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate
Correct Answer is: Feedback mechanism
69. The reduction in the price of a product for a short span of time is known as
Correct Answer is: Price off offer
70. Airline frequent flyers schemes are
Correct Answer is: Loyalty schemes
71. Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by
Correct Answer is: AHR Detens
72. AIDA stands for Attention,.............., Desire and...................
Correct Answer is: Interest; Action
73. Advertisement is a type of
Correct Answer is: Indirect marketing
74. Building and maintaining relation with government officials to influence legislation and regulation is a part of
Correct Answer is: Public relation
75. .............is used heavily when introducing a new product category.
Correct Answer is: Informative advertising
76. Pride appeal is which type of appeal
Correct Answer is: Informative
77. Scratching card and getting gift or some offer immediately is called
Correct Answer is: Instant draw and assigned gift
78. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called
Correct Answer is: Lucky draw
79. Excuses for NOT making a purchase commitment or decision are called
Correct Answer is: Objections
80. Which among the following is not an essential of advertising appeal?
Correct Answer is: It must be economical
81. For making a large margin of profit a person purchases goods and sell in his own name is
Correct Answer is: Merchant middleman
82. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between
Correct Answer is: Buyer and customer
83. From the perspective of sales, advertisements are required for
Correct Answer is: Increasing sales
84. Advertising is generally criticized because the cost involved in making ads are generally
Correct Answer is: High
85. Which of these contain no illustrations or logos?
Correct Answer is: Classified advertisements
86. The party who get advantages through sales promotion is
Correct Answer is: Both b and c
87. The middlemen are the connecting link between the producers and..............
Correct Answer is: Buyers
88. Advertisement aims at
Correct Answer is: Mass communication
89. Advertising creates employment as it increases the volume of sales and..............
