Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 3 for Practice
61. Merchandise allowance is a technique.
Correct Answer is: Trader Promotion Techniques
62. Couponing is an example of
Correct Answer is: Consumer promotion Techniques
63. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
Correct Answer is: Campaign
64. Pioneer advertising, consumer advertising and product advertising are
Correct Answer is: Types of advertising
65. Direct mail advertising sends messages through
Correct Answer is: Mail
66. If promotion is related to advertisement then place is related to
Correct Answer is: Retail outlets
67. Advertising for...............is not allowed.
Correct Answer is: Both a and c
68. Which concept supplements the work of sales promotion?
Correct Answer is: Middlemen
69. Direct mail advertising is suitable in case of
Correct Answer is: Share broker
70. Advertising allowance, incentives to salesman, quantity discount are the method of
Correct Answer is: Dealer promotion method
71. The seller borrow the goods and services of different middlemen to pass the production to the
Correct Answer is: Actual users
72. Through newspaper any firm can reach literate customers only. Its a
Correct Answer is: Drawback of newspaper
73. ...........are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
Correct Answer is: advertisement media
74. .............is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
Correct Answer is: advertising layout
75. Independent organization of creative people for advertisement and promotional tools are called
Correct Answer is: Advertisement Agency
76. Series of advertisement messages that share a single idea or theme is
Correct Answer is: Advertisement Campaign
77. Think globally, act locally is a global advertising strategies and local advertising programs under...........of international marketing decision.
Correct Answer is: Typical responses
78. ...............ignores large differences in cultures, demographics, and economics of international marketing decision.
Correct Answer is: Standardization drawbacks
79. Lower costs, greater global advertising coordination consistent worldwide image are the.............of international marketing decision.
Correct Answer is: Standardization benefits
80. The central theme of an advertisement that motivates the consumer to make a purchase decision is?
Correct Answer is: Advertising appeal
81. For making advertisement s more effective, the manufacturers improve................and launch new products.
Correct Answer is: Existing products
82. If product is related to warranty then price is related to
Correct Answer is: Discounts
83. Drama, exhibitions, fair are effective means of
Correct Answer is: Entertainment
84. If price is related to discount then promotion is related to
Correct Answer is: Advertisements
85. If place is related to retail outlets then packing is related to
Correct Answer is: Attractiveness
86. To introduce the new products to world of consumers is the main goal of
Correct Answer is: Advertising
87. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
Correct Answer is: Buying motive
88. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
Correct Answer is: Advertising objective.
89. Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?
Correct Answer is: Affects the image of product
90. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
