Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 4 for Practice
Advertising and Sales Management MCQ Questions for Practice
91. The final stage in the personal sales process is the stage
Correct Answer is: Follow-up
92. ..................in advertisement means of providing complete information about the product and its uses to the society.
Correct Answer is: Educative
93. Aishwarya Rai Bachan endorsing Loreal is an example of?
Correct Answer is: Beauty appeal
94. .............is the sum total of values, assets and liabilities generated by a branded product over a period of time.
Correct Answer is: Brand Equity
95. .........is a measure of attachment that a consumer has to a brand.
Correct Answer is: Brand loyalty
96. The additional amount of money consumers are willing to pay for a brand is known as
Correct Answer is: Brand Equity
97. AIDA refers to the
Correct Answer is: hierarchy of effects model
98. What is one of the primary goals of reminder advertising
Correct Answer is: maintain customer relationships
99. Point of Purchase Ads are also known as
Correct Answer is: In-Store Advertising
100. Middlemen is classified into two categories 1) Mercantile Agent 2)..............
Correct Answer is: Merchant
101. Sales persons who want for the sales to come to them is known as
Correct Answer is: Transactional
102. All of the following methods are considered to be concurrent testing methods except:
Correct Answer is: readability studies
103. The sales promotion strategy which concentrates on the middlemen and consumers is known as
Correct Answer is: Combination strategy
104. The cost of printing, media support, artwork and distribution is known as
Correct Answer is: Communication cost
105. The cost handling in campaign and financing the offers is known as
Correct Answer is: Fulfilment cost
106. Which of these type is a hidden advertisement?
Correct Answer is: Surrogate
107. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:
Correct Answer is: Conducting advertising culture audit
108. Which among the following is a Pull Strategy?
Correct Answer is: Consumer Promotion
109. Copy testing is also known as
Correct Answer is: Pre Testing
110. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
Correct Answer is: Corporate Social Responsibility
111. ..................is the purpose of public relation activities to create good image of the company in the mind of the people.
Correct Answer is: Not to create immediate demand
112. The change of customer behavior as result of promotion is measured by
Correct Answer is: Customer audit
113. Through ads customer used to take their purchasing decision in advance, in this way advertisement help in
Correct Answer is: Convenient purchasing
114. Axe body spray ads are examples of
Correct Answer is: Obscene advertisements
115. The large volume of advertising in a society is known as
Correct Answer is: Advertising clutter
116. Which among the following is not an objective of advertising research?
Correct Answer is: Develop advertising
117. Which among the following is not a function of ad agency?
Correct Answer is: Develop media strategy
118. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are.............of Sales promotion.
Correct Answer is: Objectives
119. Which of the following is more of personal medium of advertisement?
