Advertising and Sales Management Questions and Answers | Online Quiz for Practice

46. The content and context of a message contained in an advertisement is called?

1. Ad copy
2. Script
3. Body
4. Advertising appeal

47. The best promotional tool in any marketing is

1. Word of mouth publicity
2. Self-liquidating promotion
3. Push promotion
4. Dealers promotion method

48. A display in retail outlet is called

1. Money based sales
2. Self-liquidating promotion
3. Direct marketing
4. Point of sale

49. A promotion in which customer have to a small amount of money together with some proof of purchase is

1. Money based sales
2. Self-liquidating promotion
3. Direct marketing
4. Point of sale

50. The place where the doubts of middleman can be rectified

1. Conference
2. Seminar
3. Meeting
4. Both 2 and 3

51. The first step in developing an advertising program should be to:

1. Set advertising objectives.
2. Set the advertising budget.
3. Evaluate advertising campaigns.
4. Develop advertising strategy.

52. A short and striking or memorable phrase used in advertising is called

1. logo
2. Slogan
3. brand image
4. sign

53. Advertising is not flexible as the message is once fixed it cant be altered again and again according to the

1. Advertiser
2. Sponsor
3. Customer
4. Marketer

54. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to

1. Advertiser
2. Sponsor
3. Marketing manager
4. Firm

55. Advertising is a non-personal process but must be written or printed in words............advertise and helps in the sale of the product.

1. Salesman
2. Sponsors
3. Marketer
4. Marketing manager

56. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

1. institutional copy
2. straight selling copy
3. educational copy
4. expository copy

57. Showing the product in a picture as being bigger than it actually is an example of

1. Deception
2. Subliminal Ads
3. Obscene ads
4. Challenging

58. If a company gives false message to the customers, it is known as

1. Obscene ads
2. Subliminal ads
3. Deception
4. None of these

59. Which among the following is not a mechanical test?

1. Psychogalvanometer
2. Techistoscope
3. Camera test
4. Consumer dairy test

60. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

1. to inform
2. to persuade
3. to remind
4. to make profits