Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 4 for Practice
91. Digital marketing is same as
Correct Answer is: All of the above
92. The combination of media used for advertising in a target market is
Correct Answer is: Media Mix
93. It is criticized that advertising causes people to give too much importance to
Correct Answer is: Material goods
94. The specific carrier within a medium is called
Correct Answer is: Media Vehicle
95. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
Correct Answer is: Selecting media
96. The plan that show time, date and frequency of an advertisement is
Correct Answer is: Media Schedule
97. Process of purchasing space in a media is
Correct Answer is: Media Buying
98. Selection of most appropriate cost-effective medium in advertisement is
Correct Answer is: Media Selection
99. A series of actions that media planners take to attain the media objectives
Correct Answer is: Media Strategy
100. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of
Correct Answer is: Message strategy
101. Selecting style, tone, words for making ads are part of
Correct Answer is: Message execution
102. The basic objective of push strategy is to encourage the
Correct Answer is: middlemen
103. A pull sales promotion strategy concentrates on the
Correct Answer is: Consumer
104. Benetton Unhate ad campaign, featuring world leaders kissing is a case of
Correct Answer is: Subliminal ads
105. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.
Correct Answer is: Developing strategy
106. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are
Correct Answer is: Evaluation of advertising
107. In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of
Correct Answer is: Legal environment
108. ...............is the factors contributing for the rapid growth of Sales Promotion.
Correct Answer is: All of these
109. Advertisement through radio was very popular till the middle of last century because of
Correct Answer is: Mass reach
110. Which one among the following Acts does not contain provisions that regulate advertising in India?
Correct Answer is: The Company Secretaries, Act
111. What is the next step after closing the sale in personal selling process?
Correct Answer is: Follow up
112. The long term sales effect of the sales promotion could be
Correct Answer is: All of the above
113. Advertisement is a mass communication. It addresses to masses and its a form of.............communication.
Correct Answer is: Non personal
114. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of.........
Correct Answer is: Developing sales promotion program
115. The advertisement of newspaper has a very short life span of
Correct Answer is: One day
116. Which of the following is the most popular print media available to advertiser?
Correct Answer is: Newspaper
117. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
Correct Answer is: Affordable method
118. Setting the promotion budget so as to match the budgets of thecompetitors is characteristic of which of the following budget methods?
Correct Answer is: competitive-parity method
119. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
Correct Answer is: advertising
120. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
