Advertising and Sales Management Quiz Question with Answer


31. Magazines add credibility to the message because of the reputation in the eyes of

  1. Marketing manager
  2. Retailers
  3. Consumers
  4. Wholesalers

32. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.

  1. Sale of products
  2. Sale of interior products
  3. Sale of old products
  4. Sale of large products

33. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

  1. Marketing
  2. Sales
  3. Publicity
  4. None of these

34. Consumer promotion, trade promotion and...........are the three forms of sales promotion

  1. Media Promotion
  2. Sales Force Promotion
  3. Core Promotion
  4. Media Mix

35. ...................is irregular in nature

  1. Promotion mix
  2. Sales promotion
  3. Trade promotion
  4. Discount coupon

36. A consumer contest is an example of

  1. Personal Selling
  2. Sales Promotion
  3. Advertisement
  4. Indirect Selling

37. On pack samples are the examples of

  1. Trade promotion
  2. Sales promotion
  3. Manufacturers promotions
  4. Fulfilment cost

38. Which concept supplements the work of middlemen?

  1. Cooperative advertising
  2. Sales promotion
  3. Dealer promotion
  4. Trade promotion

39. A manufacture provide sales promotion to a wholesaler is

  1. Cooperative advertising
  2. Sales promotion
  3. Dealer promotion
  4. Trade promotion

40. On- pack coupons are the e.g. of

  1. Trade promotion
  2. Sales promotion
  3. Money based sales promotion
  4. Fulfilment cost

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