Advertising and Sales Management Multiple Choice Questions and Answers for Practice

16. Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising
2. Psychological advertising.
3. Reminder advertising
4. Persuasive advertising.

17. Advertising is an important source of revenue to

1. Advertisers
2. Public
3. Media
4. Government

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

1. Advertising
2. public relations
3. direct marketing
4. sales promotion

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

20. It is popularly known as free form of promotion

1. Advertisement
2. Publicity
3. Personal Selling
4. Marketing

21. The strategy that encourages dealers and distributors to sell a product is known as

1. Push
2. Pull
3. Combination
4. Marketing

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. integrated strategy

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

25. Sales contest, conventions, trade shows are

1. Word of mouth publicity
2. Push promotion
3. Dealers promotion method
4. Business promotion tools

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

1. Discount
2. Quantity gift
3. Cheap bargain
4. Promotion mix

27. The product is sold and money is received in installments. No interest is charged on these installments is

1. Rebate
2. Refunds
3. Full finance
4. Product combination

28. An Ad copy that uses the endorsement of a satisfied customer?

1. comparative copy
2. reminder copy
3. expository copy
4. testimonial Ad copy

29. Which among the following is the right sequence of copywriting process?

1. planning, research, organisation, writing, checking, proof reading, editing, revision
2. research, planning, organisation, writing, checking, proof reading, editing, revision
3. planning, research, organisation, writing, checking, editing, proof reading, revision
4. research, planning, organisation, writing, checking, editing, proof reading, revision

30. ..............is a self-regulatory voluntary organization of the advertising industry

1. Securities and Exchange Board of India
2. Reserve Bank of India (RBI)
3. Medical Council of India
4. Advertising Standards Council of India (ASCI)