51. The first step in developing an advertising program should be to:
52. A short and striking or memorable phrase used in advertising is called
53. Advertising is not flexible as the message is once fixed it cant be altered again and again according to the
54. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to
55. Advertising is a non-personal process but must be written or printed in words............advertise and helps in the sale of the product.
56. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
57. Showing the product in a picture as being bigger than it actually is an example of
58. If a company gives false message to the customers, it is known as
59. Which among the following is not a mechanical test?
60. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
61. Merchandise allowance is a technique.
62. Couponing is an example of
63. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
64. Pioneer advertising, consumer advertising and product advertising are
65. Direct mail advertising sends messages through
66. If promotion is related to advertisement then place is related to
67. Advertising for...............is not allowed.
68. Which concept supplements the work of sales promotion?
69. Direct mail advertising is suitable in case of
70. Advertising allowance, incentives to salesman, quantity discount are the method of
71. The seller borrow the goods and services of different middlemen to pass the production to the
72. Through newspaper any firm can reach literate customers only. Its a
73. ...........are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
74. .............is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
75. Independent organization of creative people for advertisement and promotional tools are called
76. Series of advertisement messages that share a single idea or theme is
77. Think globally, act locally is a global advertising strategies and local advertising programs under...........of international marketing decision.
78. ...............ignores large differences in cultures, demographics, and economics of international marketing decision.
79. Lower costs, greater global advertising coordination consistent worldwide image are the.............of international marketing decision.
80. The central theme of an advertisement that motivates the consumer to make a purchase decision is?
81. For making advertisement s more effective, the manufacturers improve................and launch new products.
82. If product is related to warranty then price is related to
83. Drama, exhibitions, fair are effective means of
84. If price is related to discount then promotion is related to
85. If place is related to retail outlets then packing is related to
86. To introduce the new products to world of consumers is the main goal of
87. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
88. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
89. Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?
90. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
91. The final stage in the personal sales process is the stage
92. ..................in advertisement means of providing complete information about the product and its uses to the society.
93. Aishwarya Rai Bachan endorsing Loreal is an example of?
94. .............is the sum total of values, assets and liabilities generated by a branded product over a period of time.
95. .........is a measure of attachment that a consumer has to a brand.
96. The additional amount of money consumers are willing to pay for a brand is known as
97. AIDA refers to the
98. What is one of the primary goals of reminder advertising
99. Point of Purchase Ads are also known as
100. Middlemen is classified into two categories 1) Mercantile Agent 2)..............
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