Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 2 for Practice
31. Sales persons who want for the sales to come to them is known as
Correct Answer is: Transactional
32. All of the following methods are considered to be concurrent testing methods except:
Correct Answer is: readability studies
33. The sales promotion strategy which concentrates on the middlemen and consumers is known as
Correct Answer is: Combination strategy
34. The cost of printing, media support, artwork and distribution is known as
Correct Answer is: Communication cost
35. The cost handling in campaign and financing the offers is known as
Correct Answer is: Fulfilment cost
36. Which of these type is a hidden advertisement?
Correct Answer is: Surrogate
37. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:
Correct Answer is: Conducting advertising culture audit
38. Which among the following is a Pull Strategy?
Correct Answer is: Consumer Promotion
39. Copy testing is also known as
Correct Answer is: Pre Testing
40. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
Correct Answer is: Corporate Social Responsibility
41. ..................is the purpose of public relation activities to create good image of the company in the mind of the people.
Correct Answer is: Not to create immediate demand
42. The change of customer behavior as result of promotion is measured by
Correct Answer is: Customer audit
43. Through ads customer used to take their purchasing decision in advance, in this way advertisement help in
Correct Answer is: Convenient purchasing
44. Axe body spray ads are examples of
Correct Answer is: Obscene advertisements
45. The large volume of advertising in a society is known as
Correct Answer is: Advertising clutter
46. Which among the following is not an objective of advertising research?
Correct Answer is: Develop advertising
47. Which among the following is not a function of ad agency?
Correct Answer is: Develop media strategy
48. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are.............of Sales promotion.
Correct Answer is: Objectives
49. Which of the following is more of personal medium of advertisement?
Correct Answer is: Print Media
50. is a non-paid form of promotion
Correct Answer is: Publicity
51. is direct communications with carefully targeted individual consumers to obtain an immediate response.Personal selling
Correct Answer is: Sales promotion
52. Communication activities which provide incentives to consumer is known as
Correct Answer is: Sales Promotion
53. .............is the oral communication with potential buyers of a product with the intention of making a sale.
Correct Answer is: Personal Selling
54. Which type of promotional tool is nonpublic, immediate, interactive and customized?
Correct Answer is: Direct marketing
55. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
Correct Answer is: Personal selling process
56. ...............is directed towards consumers and traders with the intention to increase immediate or short term sales.
Correct Answer is: Sales Promotion
57. When customers are getting offer for the product with fewer prices then the listed price is
Correct Answer is: Discount
58. The middlemen help to stabilises the prices by opting
Correct Answer is: Stocking of goods
59. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
Correct Answer is: expository copy
60. The most popular form of advertising and it reaches to masses.
