Advertising and Sales Management MCQ Multiple Choice Questions - Page 2 for Practice

31. Magazines add credibility to the message because of the reputation in the eyes of

32. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.

33. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

34. Consumer promotion, trade promotion and...........are the three forms of sales promotion

35. ...................is irregular in nature

36. A consumer contest is an example of

37. On pack samples are the examples of

38. Which concept supplements the work of middlemen?

39. A manufacture provide sales promotion to a wholesaler is

40. On- pack coupons are the e.g. of

41. A sales promotion in which a manufacturer provides to a wholesaler is

42. A particular growing of customers assigned to a salesman for his sales activity is called

43. Advertising influences the mind of the consumers by creating desire and taste for

44. A small amount of product is offered to the customer for trial is called

45. Which among the following is an example of Trade promotion?

46. The content and context of a message contained in an advertisement is called?

47. The best promotional tool in any marketing is

48. A display in retail outlet is called

49. A promotion in which customer have to a small amount of money together with some proof of purchase is

50. The place where the doubts of middleman can be rectified

51. The first step in developing an advertising program should be to:

52. A short and striking or memorable phrase used in advertising is called

53. Advertising is not flexible as the message is once fixed it cant be altered again and again according to the

54. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to

55. Advertising is a non-personal process but must be written or printed in words............advertise and helps in the sale of the product.

56. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

57. Showing the product in a picture as being bigger than it actually is an example of

58. If a company gives false message to the customers, it is known as

59. Which among the following is not a mechanical test?

60. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?


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Multiple Choice Questions and Answers on Advertising and Sales Management

Advertising and Sales Management Multiple Choice Questions and Answers

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