11. When customer is a getting some gift items with the product they purchase is known as
12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of
13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching
14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.
15. Searching and identifying potential buyers for a product is
16. Keeping consumers thinking about the product is the objective for which type of advertising?
17. Advertising is an important source of revenue to
18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?
20. It is popularly known as free form of promotion
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