Advertising and Sales Management MCQ Quiz - Multiple Choice Questions & Answers Page 2

11. When customer is a getting some gift items with the product they purchase is known as

1. Price pack
2. Product combination
3. Quantity gift
4. Lucky draw

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

1. Manufacture
2. Production
3. Promotion
4. Development

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

1. Wholesalers and manufacturers
2. Production and sales
3. Supply and demand
4. All of these

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

1. Marketing mix
2. Promotion mix
3. Product mix
4. Price mix

15. Searching and identifying potential buyers for a product is

1. Selling
2. Prospecting
3. Compelling
4. Canvasing

16. Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising
2. Psychological advertising.
3. Reminder advertising
4. Persuasive advertising.

17. Advertising is an important source of revenue to

1. Advertisers
2. Public
3. Media
4. Government

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

1. Advertising
2. public relations
3. direct marketing
4. sales promotion

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

20. It is popularly known as free form of promotion

1. Advertisement
2. Publicity
3. Personal Selling
4. Marketing