Advertising and Sales Management Multiple Choice Questions and Answers for Practice

16. Keeping consumers thinking about the product is the objective for which type of advertising?

1. Persuasive advertising.
2. Informative advertising
3. Psychological advertising.
4. Reminder advertising

17. Advertising is an important source of revenue to

1. Government
2. Advertisers
3. Public
4. Media

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

1. sales promotion
2. Advertising
3. public relations
4. direct marketing

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

1. sales promotion
2. advertising
3. public relations
4. direct marketing

20. It is popularly known as free form of promotion

1. Marketing
2. Advertisement
3. Publicity
4. Personal Selling

21. The strategy that encourages dealers and distributors to sell a product is known as

1. Marketing
2. Push
3. Pull
4. Combination

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

1. integrated strategy
2. Push strategy
3. Pull strategy
4. Blocking strategy

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

1. Integrated strategy
2. Push strategy
3. Pull strategy
4. Blocking strategy

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Integrated strategy
2. Push strategy
3. Pull strategy
4. Blocking strategy

25. Sales contest, conventions, trade shows are

1. Business promotion tools
2. Word of mouth publicity
3. Push promotion
4. Dealers promotion method

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

1. Promotion mix
2. Discount
3. Quantity gift
4. Cheap bargain

27. The product is sold and money is received in installments. No interest is charged on these installments is

1. Product combination
2. Rebate
3. Refunds
4. Full finance

28. An Ad copy that uses the endorsement of a satisfied customer?

1. testimonial Ad copy
2. comparative copy
3. reminder copy
4. expository copy

29. Which among the following is the right sequence of copywriting process?

1. research, planning, organisation, writing, checking, editing, proof reading, revision
2. planning, research, organisation, writing, checking, proof reading, editing, revision
3. research, planning, organisation, writing, checking, proof reading, editing, revision
4. planning, research, organisation, writing, checking, editing, proof reading, revision

30. ..............is a self-regulatory voluntary organization of the advertising industry

1. Advertising Standards Council of India (ASCI)
2. Securities and Exchange Board of India
3. Reserve Bank of India (RBI)
4. Medical Council of India