Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management MCQ Multiple Choice Questions - Page 6 for Practice
Advertising and Sales Management MCQ Questions for Practice
151. For making a large margin of profit a person purchases goods and sell in his own name is
Correct Answer is: Merchant middleman
152. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between
Correct Answer is: Buyer and customer
153. From the perspective of sales, advertisements are required for
Correct Answer is: Increasing sales
154. Advertising is generally criticized because the cost involved in making ads are generally
Correct Answer is: High
155. Which of these contain no illustrations or logos?
Correct Answer is: Classified advertisements
156. The party who get advantages through sales promotion is
Correct Answer is: Both b and c
157. The middlemen are the connecting link between the producers and..............
Correct Answer is: Buyers
158. Advertisement aims at
Correct Answer is: Mass communication
159. Advertising creates employment as it increases the volume of sales and..............
Correct Answer is: Production
160. Digital marketing is same as
Correct Answer is: All of the above
161. Digital marketing is same as
Correct Answer is: All of the above
162. The combination of media used for advertising in a target market is
Correct Answer is: Media Mix
163. It is criticized that advertising causes people to give too much importance to
Correct Answer is: Material goods
164. The specific carrier within a medium is called
Correct Answer is: Media Vehicle
165. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
Correct Answer is: Selecting media
166. The plan that show time, date and frequency of an advertisement is
Correct Answer is: Media Schedule
167. Process of purchasing space in a media is
Correct Answer is: Media Buying
168. Selection of most appropriate cost-effective medium in advertisement is
Correct Answer is: Media Selection
169. A series of actions that media planners take to attain the media objectives
Correct Answer is: Media Strategy
170. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of
Correct Answer is: Message strategy
171. Selecting style, tone, words for making ads are part of
Correct Answer is: Message execution
172. The basic objective of push strategy is to encourage the
Correct Answer is: middlemen
173. A pull sales promotion strategy concentrates on the
Correct Answer is: Consumer
174. Benetton Unhate ad campaign, featuring world leaders kissing is a case of
Correct Answer is: Subliminal ads
175. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.
Correct Answer is: Developing strategy
176. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are
Correct Answer is: Evaluation of advertising
177. In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of
Correct Answer is: Legal environment
178. ...............is the factors contributing for the rapid growth of Sales Promotion.
Correct Answer is: All of these
179. Advertisement through radio was very popular till the middle of last century because of
Correct Answer is: Mass reach
180. Which one among the following Acts does not contain provisions that regulate advertising in India?
