154. ..............is a self-regulatory voluntary organization of the advertising industry
Correct Answer is: Advertising Standards Council of India (ASCI)
155. Magazines add credibility to the message because of the reputation in the eyes of
Correct Answer is: Consumers
156. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.
Correct Answer is: Sale of interior products
157. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
Correct Answer is: Publicity
158. Consumer promotion, trade promotion and...........are the three forms of sales promotion
Correct Answer is: Sales Force Promotion
159. ...................is irregular in nature
Correct Answer is: Sales promotion
160. A consumer contest is an example of
Correct Answer is: Sales Promotion
161. On pack samples are the examples of
Correct Answer is: Manufacturers promotions
162. Which concept supplements the work of middlemen?
Correct Answer is: Sales promotion
163. A manufacture provide sales promotion to a wholesaler is
Correct Answer is: Trade promotion
164. On- pack coupons are the e.g. of
Correct Answer is: Money based sales promotion
165. A sales promotion in which a manufacturer provides to a wholesaler is
Correct Answer is: Trade promotion
166. A particular growing of customers assigned to a salesman for his sales activity is called
Correct Answer is: Sales territory
167. Advertising influences the mind of the consumers by creating desire and taste for
Correct Answer is: New products
168. A small amount of product is offered to the customer for trial is called
Correct Answer is: Sample
169. Which among the following is an example of Trade promotion?
Correct Answer is: Push Money
170. The content and context of a message contained in an advertisement is called?
Correct Answer is: Ad copy
171. The best promotional tool in any marketing is
Correct Answer is: Word of mouth publicity
172. A display in retail outlet is called
Correct Answer is: Point of sale
173. A promotion in which customer have to a small amount of money together with some proof of purchase is
Correct Answer is: Self-liquidating promotion
174. The place where the doubts of middleman can be rectified
Correct Answer is: Both 2 and 3
175. The first step in developing an advertising program should be to:
Correct Answer is: Set advertising objectives.
176. A short and striking or memorable phrase used in advertising is called
Correct Answer is: Slogan
177. Advertising is not flexible as the message is once fixed it cant be altered again and again according to the
Correct Answer is: Customer
178. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to
Correct Answer is: Advertiser
179. Advertising is a non-personal process but must be written or printed in words............advertise and helps in the sale of the product.
Correct Answer is: Sponsors
180. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
