Advertising and Sales Management MCQ Quiz - Multiple Choice Questions & Answers Page 10

91. The final stage in the personal sales process is the stage

1. Follow-up
2. Assumptive close
3. Trial Close
4. Presentation

92. ..................in advertisement means of providing complete information about the product and its uses to the society.

1. Legal environment
2. Awareness
3. Interest
4. Educative

93. Aishwarya Rai Bachan endorsing Loreal is an example of?

1. Rational appeal
2. Beauty appeal
3. Sex appeal
4. Emotional appeal

94. .............is the sum total of values, assets and liabilities generated by a branded product over a period of time.

1. Brand loyalty
2. Brand association
3. Brand Equity
4. Brand awareness

95. .........is a measure of attachment that a consumer has to a brand.

1. Brand loyalty
2. Brand association
3. Brand Equity
4. Brand awareness

96. The additional amount of money consumers are willing to pay for a brand is known as

1. Brand loyalty
2. Brand association
3. Brand Equity
4. Brand awareness

97. AIDA refers to the

1. hierarchy of effects model
2. broadcast model
3. subscription model
4. Internet model.

98. What is one of the primary goals of reminder advertising

1. maintain customer relationships
2. build brand preference
3. correct false impressions
4. inform the market of a price change

99. Point of Purchase Ads are also known as

1. In-Store Advertising
2. Built-in Advertising
3. Green Advertising
4. Stock Advertising

100. Middlemen is classified into two categories 1) Mercantile Agent 2)..............

1. Retailer
2. Buyer
3. Jobber
4. Merchant