Advertising and Sales Management Questions and Answers in Quiz Form 10 for Practice

136. Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person. Who stated this?

1. Australian marketing Association
2. European marketing Association
3. China marketing Association
4. American marketing Association

137. When a number of advertisements are published in the newspaper in series and in regular intervals are called

1. Monopoly in market
2. Feedback mechanism
3. Boosting the sales
4. Teaser advertisements

138. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate

1. Legal environment
2. Feedback mechanism
3. Convenient purchasing
4. Educative

139. The reduction in the price of a product for a short span of time is known as

1. Rebate
2. Free Offer
3. Price off offer
4. Trade offer

140. Airline frequent flyers schemes are

1. Promotion mix
2. Fulfilment cost
3. Loyalty schemes
4. Direct marketing

141. Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by

1. Kollar and Clark
2. Hanson
3. Bordan
4. AHR Detens

142. AIDA stands for Attention,.............., Desire and...................

1. Interest; Action
2. Idea; Approach
3. Intensity; Appeal
4. Involvement; Appeal

143. Advertisement is a type of

1. Outdoor marketing
2. Indirect marketing
3. Share marketing
4. Transaction marketing

144. Building and maintaining relation with government officials to influence legislation and regulation is a part of

1. Direct marketing
2. Indirect marketing
3. Loyalty schemes
4. Public relation

145. .............is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

146. Pride appeal is which type of appeal

1. Rational
2. Informative
3. Emotional
4. Non information

147. Scratching card and getting gift or some offer immediately is called

1. Lucky draw
2. Instant draw and assigned gift
3. Quantity gifts
4. Rebate

148. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called

1. Lucky draw
2. Instant draw and assigned gift
3. Quantity gifts
4. Rebate

149. Excuses for NOT making a purchase commitment or decision are called

1. Constraints
2. Interventions
3. Troubles
4. Objections

150. Which among the following is not an essential of advertising appeal?

1. It must be conceptually sound
2. It must be interesting
3. It must be economical
4. It must be complete