Advertising and Sales Management Objective Question and Answer
Advertising and Sales Management Questions and Answers in Quiz Form 13 for Practice
Advertising and Sales Management MCQ Questions for Practice
181. What is the next step after closing the sale in personal selling process?
Correct Answer is: Follow up
182. The long term sales effect of the sales promotion could be
Correct Answer is: All of the above
183. Advertisement is a mass communication. It addresses to masses and its a form of.............communication.
Correct Answer is: Non personal
184. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of.........
Correct Answer is: Developing sales promotion program
185. The advertisement of newspaper has a very short life span of
Correct Answer is: One day
186. Which of the following is the most popular print media available to advertiser?
Correct Answer is: Newspaper
187. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
Correct Answer is: Affordable method
188. Setting the promotion budget so as to match the budgets of thecompetitors is characteristic of which of the following budget methods?
Correct Answer is: competitive-parity method
189. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
Correct Answer is: advertising
190. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
Correct Answer is: sales promotion
191. To maintain the present customers to buy the product and encourage them to buy more is an objective of
Correct Answer is: Sales promotion
192. Middlemen performs the activities like
Correct Answer is: All of these)
193. Sandwich Board Advertisements is not suitable for the products like
Correct Answer is: Cold drink
194. Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for
