Advertising and Sales Management MCQ Quiz - Multiple Choice Questions & Answers Page 13

121. is direct communications with carefully targeted individual consumers to obtain an immediate response.Personal selling

1. Public relations
2. Direct marketing
3. Sales promotion

122. Communication activities which provide incentives to consumer is known as

1. Advertising
2. Direct Marketing
3. Sales Promotion
4. Publicity

123. .............is the oral communication with potential buyers of a product with the intention of making a sale.

1. Personal Selling
2. Direct Marketing
3. Sales Promotion
4. Publicity

124. Which type of promotional tool is nonpublic, immediate, interactive and customized?

1. Indirect marketing
2. Direct marketing
3. Viral marketing
4. E-commerce

125. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

1. Product Marketing Process
2. Direct Marketing process
3. Personal selling process
4. Purchase decision process

126. ...............is directed towards consumers and traders with the intention to increase immediate or short term sales.

1. Advertising
2. Direct selling
3. Sales Promotion
4. Publicity

127. When customers are getting offer for the product with fewer prices then the listed price is

1. Refund
2. Discount
3. Lucky draw
4. Quantity gift

128. The middlemen help to stabilises the prices by opting

1. Stocking of goods
2. Distribution of goods
3. Sale of goods
4. Marketing of goods

129. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

1. descriptive copy
2. educational copy
3. straight selling copy
4. expository copy

130. The most popular form of advertising and it reaches to masses.

1. Social media
2. Email
3. Television
4. Print