166. The plan that show time, date and frequency of an advertisement is
167. Process of purchasing space in a media is
168. Selection of most appropriate cost-effective medium in advertisement is
169. A series of actions that media planners take to attain the media objectives
170. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of
171. Selecting style, tone, words for making ads are part of
172. The basic objective of push strategy is to encourage the
173. A pull sales promotion strategy concentrates on the
174. Benetton Unhate ad campaign, featuring world leaders kissing is a case of
175. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.
176. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are
177. In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of
178. ...............is the factors contributing for the rapid growth of Sales Promotion.
179. Advertisement through radio was very popular till the middle of last century because of
180. Which one among the following Acts does not contain provisions that regulate advertising in India?
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