Advertising and Sales Management Questions and Answers in Quiz Form 12 for Practice

166. The plan that show time, date and frequency of an advertisement is

1. Media Plan
2. Media Schedule
3. Media Time
4. Media Space

167. Process of purchasing space in a media is

1. Media Spacing
2. Media Scheduling
3. Media purchasing
4. Media Buying

168. Selection of most appropriate cost-effective medium in advertisement is

1. Media Buying
2. Media Scheduling
3. Media Purchasing
4. Media Selection

169. A series of actions that media planners take to attain the media objectives

1. Media Function
2. Media Strategy
3. Media Policy
4. Media Option

170. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of

1. Message strategy
2. Message execution
3. Selecting media
4. Measuring communication

171. Selecting style, tone, words for making ads are part of

1. Message strategy
2. Message execution
3. Selecting media
4. Measuring communication

172. The basic objective of push strategy is to encourage the

1. Consumer
2. middlemen
3. Producer
4. Public

173. A pull sales promotion strategy concentrates on the

1. Consumer
2. middlemen
3. Producer
4. Sales force

174. Benetton Unhate ad campaign, featuring world leaders kissing is a case of

1. Subliminal ads
2. Misleading
3. Obscene
4. Appealing

175. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.

1. Objective of advertising
2. Models of advertising
3. Evaluation of advertising
4. Developing strategy

176. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

1. Objective of advertising
2. Models of advertising
3. Evaluation of advertising
4. Developing strategy

177. In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of

1. Advertising
2. Monopoly in market
3. Legal environment
4. Entertainment

178. ...............is the factors contributing for the rapid growth of Sales Promotion.

1. Pressurizing by manager to increase sales
2. More external competition
3. Least difference among the brands
4. All of these

179. Advertisement through radio was very popular till the middle of last century because of

1. Its effectiveness
2. More popular than newspaper
3. Mass reach
4. Cost of advertisement

180. Which one among the following Acts does not contain provisions that regulate advertising in India?

1. The Consumer Protection Act, 1986
2. Motor Vehicles Act, 1988
3. The Company Secretaries, Act
4. Prize Competition Act, 1955