Marketing Management Multiple Choice Questions and Answers

161. ..........refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

1. Proactiveness
2. Productivity
3. professionalization
4. none of these

162. The only revenue producing element in the marketing mix is.

1. Product
2. Price
3. Place
4. Promotion

163. ..........factor is not considered as an important one while selecting channel of distribution

1. Product
2. Market factor
3. Colour
4. None of these

164. Which of the following is not an element of Social marketing mix?

1. Product
2. Price
3. Distribution
4. People

165. If advertising give focus on a particular product or brand, it is known as

1. Product advertisement
2. market advertisement
3. Institutional advertisement
4. None of these

166. When the advertisement is to create an image or reputation of the firm, it is a case of

1. Product advertisement
2. Institutional advertisement
3. Reminder advertising
4. None of these

167. The set of all the products a firm made available to consumers buy is called.

1. Product line
2. Product mix
3. Product category
4. None of these

168. Trading up is a method of product line modification by.

1. Product line expansion
2. Product line contraction
3. Quality variation
4. None of these

169. Trading down is a method of product line modification by.

1. Product line expansion
2. Product line contraction
3. Quality variation
4. None of these

170. ..........means placement of company product or products in the minds of target consumers relative to the competitive products

1. Product positioning
2. Product display
3. Product expression
4. None of these