Advertising and Sales Management MCQs Quiz Multiple Choice Questions & Answers

1. POP is an abbreviation of

1. Purchase of product
2. Point of purchase
3. Property of product
4. Priority of purchase

2. Creating image of product in the minds of target group is called

1. Marketing
2. positioning
3. Branding
4. Popularising

3. All of the following methods are used for evaluating advertising effectiveness except:

1. Pre- test
2. Post- test
3. Concurrent test
4. Marginal test

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Patronage reward

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

6. Giving cash or award to customer for using the same product regularly is called

1. Coupon
2. Price pack
3. Premium
4. Patronage reward

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

1. Coupon
2. Price pack
3. Rebate/cash refund offer
4. Premium

9. ..............media can give 24 hour exposure to the public eye.

1. Television
2. Print
3. Internet
4. Flex Board

10. The best advertisement is

1. By emails
2. Print media
3. Television
4. A satisfied customer

11. When customer is a getting some gift items with the product they purchase is known as

1. Price pack
2. Product combination
3. Quantity gift
4. Lucky draw

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

1. Manufacture
2. Production
3. Promotion
4. Development

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

1. Wholesalers and manufacturers
2. Production and sales
3. Supply and demand
4. All of these

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

1. Marketing mix
2. Promotion mix
3. Product mix
4. Price mix

15. Searching and identifying potential buyers for a product is

1. Selling
2. Prospecting
3. Compelling
4. Canvasing

16. Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising
2. Psychological advertising.
3. Reminder advertising
4. Persuasive advertising.

17. Advertising is an important source of revenue to

1. Advertisers
2. Public
3. Media
4. Government

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

1. Advertising
2. public relations
3. direct marketing
4. sales promotion

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

20. It is popularly known as free form of promotion

1. Advertisement
2. Publicity
3. Personal Selling
4. Marketing

21. The strategy that encourages dealers and distributors to sell a product is known as

1. Push
2. Pull
3. Combination
4. Marketing

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. integrated strategy

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

25. Sales contest, conventions, trade shows are

1. Word of mouth publicity
2. Push promotion
3. Dealers promotion method
4. Business promotion tools

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

1. Discount
2. Quantity gift
3. Cheap bargain
4. Promotion mix

27. The product is sold and money is received in installments. No interest is charged on these installments is

1. Rebate
2. Refunds
3. Full finance
4. Product combination

28. An Ad copy that uses the endorsement of a satisfied customer?

1. comparative copy
2. reminder copy
3. expository copy
4. testimonial Ad copy

29. Which among the following is the right sequence of copywriting process?

1. planning, research, organisation, writing, checking, proof reading, editing, revision
2. research, planning, organisation, writing, checking, proof reading, editing, revision
3. planning, research, organisation, writing, checking, editing, proof reading, revision
4. research, planning, organisation, writing, checking, editing, proof reading, revision

30. ..............is a self-regulatory voluntary organization of the advertising industry

1. Securities and Exchange Board of India
2. Reserve Bank of India (RBI)
3. Medical Council of India
4. Advertising Standards Council of India (ASCI)

31. Magazines add credibility to the message because of the reputation in the eyes of

1. Marketing manager
2. Retailers
3. Consumers
4. Wholesalers

32. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.

1. Sale of products
2. Sale of interior products
3. Sale of old products
4. Sale of large products

33. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

1. Marketing
2. Sales
3. Publicity
4. None of these

34. Consumer promotion, trade promotion and...........are the three forms of sales promotion

1. Media Promotion
2. Sales Force Promotion
3. Core Promotion
4. Media Mix

35. ...................is irregular in nature

1. Promotion mix
2. Sales promotion
3. Trade promotion
4. Discount coupon

36. A consumer contest is an example of

1. Personal Selling
2. Sales Promotion
3. Advertisement
4. Indirect Selling

37. On pack samples are the examples of

1. Trade promotion
2. Sales promotion
3. Manufacturers promotions
4. Fulfilment cost

38. Which concept supplements the work of middlemen?

1. Cooperative advertising
2. Sales promotion
3. Dealer promotion
4. Trade promotion

39. A manufacture provide sales promotion to a wholesaler is

1. Cooperative advertising
2. Sales promotion
3. Dealer promotion
4. Trade promotion

40. On- pack coupons are the e.g. of

1. Trade promotion
2. Sales promotion
3. Money based sales promotion
4. Fulfilment cost

41. A sales promotion in which a manufacturer provides to a wholesaler is

1. Trade promotion
2. Sales promotion
3. Money based sales promotion
4. Fulfilment cost

42. A particular growing of customers assigned to a salesman for his sales activity is called

1. Marketing territory
2. Sales territory
3. Advertisement territory
4. Promotion territory

43. Advertising influences the mind of the consumers by creating desire and taste for

1. Old products
2. Same products
3. New products
4. Different products

44. A small amount of product is offered to the customer for trial is called

1. Product combination
2. Sample
3. Coupon
4. Rebate

45. Which among the following is an example of Trade promotion?

1. Coupons
2. Samples
3. Push Money
4. None of these

46. The content and context of a message contained in an advertisement is called?

1. Ad copy
2. Script
3. Body
4. Advertising appeal

47. The best promotional tool in any marketing is

1. Word of mouth publicity
2. Self-liquidating promotion
3. Push promotion
4. Dealers promotion method

48. A display in retail outlet is called

1. Money based sales
2. Self-liquidating promotion
3. Direct marketing
4. Point of sale

49. A promotion in which customer have to a small amount of money together with some proof of purchase is

1. Money based sales
2. Self-liquidating promotion
3. Direct marketing
4. Point of sale

50. The place where the doubts of middleman can be rectified

1. Conference
2. Seminar
3. Meeting
4. Both 2 and 3