Consumer Behavior MCQs Quiz Multiple Choice Questions & Answers

1. A motive which operates below the conscious level is called

1. A conscious motive
2. A dormant motive
3. An emotional motive
4. None of the above

2. Those who seek out new intellectual experiences are called

1. Cognitive innovators
2. Sensory innovators
3. Attitudinal innovators
4. Intelligent

3. The whole sellers and retailers buying behavior is classified as

1. business buyer behavior
2. derived demand
3. business buying process
4. cognitive dissonance

4. The view that lower-class people imitate upper-class people is called

1. Trickle-down theory
2. Imitation theory
3. Class differential theory
4. None

5. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is

1. supplier selection
2. proposal solicitation
3. supplier search
4. order-routine specification

6. The set of shared beliefs, behaviors and attitudes associated with a large group of people is called

1. Religion
2. Culture
3. Social Frameworkd
4. Ethics

7. The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute what?

1. a culture
2. a subculture
3. a social class
4. a family

8. The rational element of motivation is called:

1. A goal
2. An incentive
3. A drive
4. None of the above

9. The price of products and services often influence whether..............., and, if so, which competitive offering is selected

1. Consumers will purchase them at all
2. Consumers see a need to buy
3. Consumers will decide to buy immediately
4. People would recommend the product

10. The person with the most power is called

1. The most powerful person
2. The least dependent person
3. The most independent person
4. Interdependent

11. The groups we see occasionally, with whom we have a shared interest, are called

1. Primary groups
2. Secondary groups
3. Familiarity groups
4. Tertiary groups

12. The groups that individuals look to when forming attitudes and opinions:

1. Reference groups
2. Teenage groups
3. Religious groups
4. Adult groups

13. The factors that have been shown to affect consumer behavior

1. Brand name, quality, newness, and complexity
2. Advertising, marketing, product, and price
3. Outlets, strategies, concept, and brand name
4. Quality, advertising, product positioning, and strategy

14. The energizing force that activates behavior and provides purpose and direction to that behavior is known as

1. motivation
2. personality
3. emotion
4. perception

15. The emotional component of attitude is called

1. Cognition
2. Conation
3. Affect
4. None of the above

16. The effect whereby someone holding two conflicting attitudes at once feels discomfort is called

1. Attitude disconfirmation
2. Affective re-adjustment
3. Cognitive dissonance
4. None of the above

17. The demand which is affected by price changes in short term is

1. elastic demand
2. inelastic demand
3. realistic demand
4. unrealistic demand

18. The demand of business buyers is derived from

1. final consumer demand
2. raw materials suppliers
3. production controller
4. logistic managers

19. The definition of reference groups is:

1. Groups that an individual looks to when forming attitudes and opinions
2. Groups of people who have been referred to by someone they know
3. Groups of office colleagues
4. Chat groups on the internet

20. Tendency to which results of innovation are communicated to others is classified as

1. relative advantage
2. divisibility
3. communicability
4. compatibility

21. Social classes differ in media preferences, with upper-class consumers often preferring what and lower-class consumers often preferring television?

1. movies
2. radio
3. video or computer games
4. magazines and books

22. Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers..........needs

1. safety
2. self-actualization
3. physiological
4. belongingness

23. Services that aid consumers in their search and decision making on the Internet are known as what?

1. bots
2. worms
3. viruses
4. seekers

24. Secondary reference groups include

1. Family and close friends
2. Sports groups
3. Ethnic and religious groups
4. Fraternal organizations and professional associations

25. Rules for purchasing are called

1. Risk reducers
2. Heuristics
3. Purchase regulations
4. None of the above

26. Research has shown that most of the online search leading up to a purchase was hat?

1. brand only
2. generic
3. brand-item
4. retail

27. Product involvement refers to...............or personal relevance of an item.

1. A consumers perception of the importance
2. The need of the product
3. The price the product
4. The amount of people who bought the product

28. Persons own living or interacting and acting pattern is classified

1. lifestyle
2. personality and self-concept
3. social class
4. None of above

29. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called

1. Selective retention
2. Selective distortion
3. Selective attitude
4. Selective attention

30. Needs of customers are triggered by

1. internal stimuli
2. external stimuli
3. both a and b
4. none of above

31. Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.

1. Safety
2. self-actualization
3. Physiological
4. Belongingness

32. Maslows hierarchy of needs is based on which premise?

1. All humans acquire a similar set of motives through genetic endowment and social interaction.
2. Some motives are more basic or critical than others.
3. The more basic motives must be satisfied to a minimum level before other motives are activated.
4. all of the above

33. Maslows hierarchy of needs is based on which premise?

1. All humans acquire a similar set of motives through genetic endowment and social interaction.
2. Some motives are more basic or critical than others.
3. The more basic motives must be satisfied to a minimum level before other motives are activated.
4. all of the above

34. Maslows hierarchy of needs includes all EXCEPT which of the following?

1. Cognition
2. physiological
3. safety
4. Belongingness

35. Marketing strategies are often designed to influence..................and lead to profitable exchanges.

1. Consumer decision making
2. Sales strategies
3. Advertising strategies
4. Export strategies

36. Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets

1. Sales strategies
2. Marketing concepts
3. Cultural values
4. Brand images

37. Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions

1. Buying their products
2. Price reductions
3. Products and services
4. The advantage over competition

38. Marketers can create brand equity

1. By selling them in prestigious outlets
2. By overpricing the product
3. Preparing comparative information about competitive brands
4. By making the products available in all locations

39. Intelligent interruption in communication is called

1. Noise
2. Interference
3. Encoding
4. None of the above

40. Insistent demands for products is called

1. Pester power
2. Irritation power
3. Child pressure
4. Peer pressure

41. In terms of consumption decisions, middle class consumers prefer to

1. Buy at a market that sells at a whole sale rates
2. Buy what is popular
3. Buy only the brands which sell at affordable prices
4. Analyze the market and select the best at the lowest prices

42. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............

1. Economic situations
2. Situational influences
3. Consumption decisions
4. Physiological influences

43. In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise

1. Multilingual needs
2. Cultures
3. Subcultures
4. Product adaptation requirements

44. In business buying process, the group who has formal authority of supplier selection is classified as

1. user
2. influencer
3. decider and gatekeeper
4. buyer

45. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them

1. Brand loyalty
2. Society
3. Product knowledge
4. References

46. Group which can exert influences on other because of specialized knowledge and skills is called

1. opinion leader
2. leading adopters
3. influential
4. all of above

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

1. Personalities
2. Values
3. Finances
4. Decision makers

48. Customers keeping such information that supports their attitudes towards brand is classified as

1. selective attention
2. selective distortion
3. selective retention
4. all of above

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

1. retailer-related terms
2. brand-related terms
3. general product-related terms
4. brand- plus product-related terms

50. An external trigger that encourages learning is called

1. A response
2. A cue
3. Reinforcement
4. None of the above