Marketing Management MCQ Questions and Answers Quiz

31. After sales service is part of.

  1. Core product
  2. Augmented product
  3. Tangible product
  4. None of these

32. Which of the following is not a factor influensing pricing policy

  1. Cost
  2. Competitors
  3. Business objectives
  4. None of these

33. Setting price on the basis of the total cost per unit is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

34. Setting price on the basis of the demand for the product is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

35. Setting price on the basis of the competition for the product is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

36. Pricing method based on customer value is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

37. Premium Pricing is a method of

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

38. ..........pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

  1. Cost plus
  2. value
  3. power price points
  4. penetration

39. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ..........pricing

  1. Cost plus
  2. value
  3. power price points
  4. penetration

40. Which of the following is not a method of cost based pricing

  1. Cost Plus Pricing
  2. Marginal Cost Pricing
  3. Differential Pricing
  4. Target Pricing
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer