Marketing Management MCQs Quiz Multiple Choice Questions & Answers Page 4

151. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called

1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing

152. Which of the following is not included in the function of physical supply?

1. Standardization
2. Storage
3. Transport
4. Packaging

153. .............goods are purchased without any planning or search effort.

1. Staple
2. Impluse
3. Emergency
4. None of these

154. .............goods are purchased on a regular basis.

1. Staple
2. Impluse
3. Emergency
4. None of these

155. ........are retail stores owned by a group of consumers themselves

1. Super Bazar
2. Shopping mall
3. Consumer co-operative store
4. None of these

156. ..........is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

1. Super market
2. Multiple shops
3. Self service store
4. None of these

157. Which of the following is not included in the micro environment

1. Suppliers
2. Publics
3. Economic
4. Customers

158. Advocacy advertising is also called

1. Support advertising
2. Rapport advertising
3. Cause advertising
4. None of these

159. ..........refers to duplicating the brand image of one product of promote another product of the same brand

1. Surrogate advertising
2. Shortage advertising
3. Advocacy advertising
4. None of these

160. Smaller companies tying up with leading companies to distribute through its network is known as ..........Distribution.

1. Syndicated
2. selective
3. exclusive
4. intensive

161. Sub-dividing of market into homogeneous sub-sections of customers is known as

1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these

162. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these

163. Which of the following is a major advantage of personal selling ?

1. targeted message
2. reach and frequency
3. more sales
4. none of these

164. Which of the following are the elements of product positioning

1. The Product
2. The Company
3. The Consumer
4. All of these

165. In a small market ..........is better

1. Three level channel
2. Two level channel
3. Direct marketing
4. All of these

166. Which of the following are possible pricing objectives

1. To maximise profits
2. To achieve a target market share
3. To match the competition, rather than lead the market
4. All of these

167. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

1. Total market approach
2. Concentration approach
3. Multi-segment approach
4. None of these

168. A price reduction to buyers who pay their bills promptly is called.

1. Trade discount
2. Cash discount
3. Seasonal discount
4. Quality discount

169. Dealer promotion is also known as

1. Trade promotion
2. Goods promotion
3. Commerce promotion
4. None of these

170. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

1. Unauthorized action
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing

171. The strategy of choosing one attribute to excel to create competitive advantage is known as

1. Under positioning
2. Unique selling proposition
3. Over positioning
4. None of these

172. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing

173. The concentration of all marketing efforts on one selected segment within the total market

1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing

174. Identifying and providing different marketing mix for each of the segments is known as

1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing

175. Civil engineers designing flats, villas, bridges etc.are an example of

1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing

176. USP stands for

1. Universal Service Provider
2. Upper Service position
3. Unique Selling Proposition
4. None Of these

177. Many companies are now turning their attention to ..........markets.

1. Urban
2. Rural
3. world
4. none of these

178. Moderate quality products are preferred by ..........consumers

1. Urban
2. Rural
3. educated
4. none of these

179. Goods are sold in small packets in ..........markets.

1. Urban
2. Rural
3. World
4. none of these

180. Which of the following is not an emotional motive

1. Vanity
2. Social acceptance
3. Curosity
4. Variety

181. ..........is not a function of wholesaler

1. Warehousing
2. Transporting
3. Risk bearing
4. None of these

182. The markets in which goods are bought and sold in bulk quantities

1. Wholesale market
2. Retail market
3. World market
4. None of these

183. Sorting and grading of goods is considered as the function of

1. Wholesalers
2. Retailers
3. Managers
4. None of these

184. In Japan ..........marketing is known as æKuchikomi.

1. Word of mouth
2. viral
3. guerilla
4. morph

185. The term ..........Marketing was coined by Steven Jurvetson in 1997.

1. Word of mouth
2. viral
3. guerilla
4. morph

186. Under ..........marketing every customer is treated as unique.

1. Word of mouth
2. viral
3. guerilla
4. one-on-one

187. Marketing is a process of converting the potential customers into

1. Actual customers
2. Prospective customers
3. Marketers
4. None of these

188. ..........is not a vertically integrated channel

1. Admininisterd
2. Contractual
3. Corporate
4. None of these

189. Which of the following is not an element of promotion mix

1. Advertisement
2. Branding
3. Personal selling
4. Sales promotion

190. Any paid form of non ûpersonal presentation of ideas, goods, or services by anidentified sponsor is known as ..........

1. Advertisement
2. Marketing
3. selling
4. None of these

191. Selling includes

1. Advertising
2. Transfer of title from the seller to the buyer
3. Sales promotion
4. None of these

192. If the product passes through a longer channel of distribution, the marketer willhave to give importance to

1. Advertising
2. Personal selling
3. Direct selling
4. None of these

193. Direct marketing is found more suitable to which of the following products?

1. Agriculture products
2. TV
3. Shoes
4. Vacuum cleaner

194. White revolution refers to

1. Aquaculture
2. Milk
3. poultry
4. none of these

195. Blue revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these

196. Yellow revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these

197. AIDAS stands for

1. Attention, Interest, Desire, Action, Satisfaction
2. Action, Interest, Decision , Attention, Service
3. Attention, Interest, Attitude, Action, Satisfaction
4. None of these

198. The three major types of non store retailing are direct selling, direct marketing and

1. Automatic vending
2. Self service store
3. Retail chain
4. None of these

199. ..........is not a sales force promotion scheme.

1. Bonus to sales force
2. Slotting allowance
3. Sales force contests
4. None of these

200. Which of the following is not a component of brand equity

1. Brand awareness
2. Brand association
3. Brand loyality
4. Brand cohorts