Marketing Management MCQ Questions and Answers Quiz

221. Identifying and providing different marketing mix for each of the segments is known as

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

222. Civil engineers designing flats, villas, bridges etc.are an example of

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

223. USP stands for

  1. Universal Service Provider
  2. Upper Service position
  3. Unique Selling Proposition
  4. None Of these

224. Many companies are now turning their attention to ..........markets.

  1. Urban
  2. Rural
  3. world
  4. none of these

225. Moderate quality products are preferred by ..........consumers

  1. Urban
  2. Rural
  3. educated
  4. none of these

226. Goods are sold in small packets in ..........markets.

  1. Urban
  2. Rural
  3. World
  4. none of these

227. Which of the following is not an emotional motive

  1. Vanity
  2. Social acceptance
  3. Curosity
  4. Variety

228. ..........is not a function of wholesaler

  1. Warehousing
  2. Transporting
  3. Risk bearing
  4. None of these

229. The markets in which goods are bought and sold in bulk quantities

  1. Wholesale market
  2. Retail market
  3. World market
  4. None of these

230. Sorting and grading of goods is considered as the function of

  1. Wholesalers
  2. Retailers
  3. Managers
  4. None of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer

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