Marketing Management MCQ Questions and Answers Quiz

221. Civil engineers designing flats, villas, bridges etc.are an example of

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

222. USP stands for

  1. Universal Service Provider
  2. Upper Service position
  3. Unique Selling Proposition
  4. None Of these

223. Many companies are now turning their attention to ..........markets.

  1. Urban
  2. Rural
  3. world
  4. none of these

224. Moderate quality products are preferred by ..........consumers

  1. Urban
  2. Rural
  3. educated
  4. none of these

225. Goods are sold in small packets in ..........markets.

  1. Urban
  2. Rural
  3. World
  4. none of these

226. Which of the following is not an emotional motive

  1. Vanity
  2. Social acceptance
  3. Curosity
  4. Variety

227. ..........is not a function of wholesaler

  1. Warehousing
  2. Transporting
  3. Risk bearing
  4. None of these

228. The markets in which goods are bought and sold in bulk quantities

  1. Wholesale market
  2. Retail market
  3. World market
  4. None of these

229. Sorting and grading of goods is considered as the function of

  1. Wholesalers
  2. Retailers
  3. Managers
  4. None of these

230. In Japan ..........marketing is known as æKuchikomi.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer