31. Customers lifetime purchases that generate net present value of future profit streams is called
32. Total customer benefits includes
33. Programs designed for customers which is limited to any affinity group are classified as
34. First step in analysis of customer value is to
35. Difference between customers evaluation including all costs incurred and benefits is called
36. Process of building, organizing and using databases of customers to build customer relationship is classified as
37. Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
38. System includes all experiences while using market offering is classified as
39. Number of customers or potential customers who will help in companys growth is classified as
40. Any occasion on which brand or product is encountered by end customers is called
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