Embark on an enlightening journey through the realm of Customer Relationship Management (CRM) with our comprehensive collection of multiple-choice questions and answers. Whether you're a CRM professional seeking to enhance your skills, a student studying CRM concepts, or a business owner eager to improve customer engagement, our repository offers invaluable insights. Explore topics such as CRM strategies, customer segmentation, relationship marketing, customer data analysis, and CRM software tools. Each multiple-choice question is meticulously crafted to challenge your understanding and ignite your curiosity about the dynamic field of CRM. From understanding the importance of building customer loyalty to mastering the use of CRM systems for personalized marketing campaigns, our MCQs provide a comprehensive exploration of all facets of Customer Relationship Management. Start exploring today to deepen your knowledge and excel in creating meaningful and lasting relationships with your customers!
1. Customer Relationship Management is about
2. CRM technology can help in
3. A .......... is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
4. .......... uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.
5. The main drawback of CRM is
6. The marketing messages committed to customers wishes is a part of
7. The method used to assess real cost of providing services to an individual customer is
8. .......... is any occasion on which the brand or product is used by end customers.
9. .......... is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
10. A consumer buying behavior is influenced by
11. .......... exerts the broadest and deepest influence on buying behavior.
12. .......... is the fundamental determinant of a persons wants and behavior.
13. Indian marketers use a term called socioeconomic classification, which is based on the .......... of chief wage earner.
14. Socioeconomic system classifies urban households into .......... broad categories.
15. For the rural areas, the socioeconomic system use .......... of the chief wage earner.
16. Socioeconomic system classifies rural households into .......... broad categories.
17. Social class is indicated by .......... variables.
18. A persons .......... are all the groups that have a direct or indirect influence on their attitudes or behavior.
19. Process of manage information about customers to maximize loyalty is said to be
20. In buyer decision process, percentage of potential customers in a given target market is called
21. Aggregate value of customers base is classified as
22. Record which is based on business customers past purchases, sales price and volumes is classified as
23. Whole cluster of benefits when company promises to deliver through its market offering is called
24. Third step in customers value analysis
25. All costs customer expects to incur to buy any market offering is called
26. Percentage or number of customers who move from one level to next level in buying decision process is called
27. Customized products and services for customers and interaction to individual customers are part of
28. Companys customer relationship capital is another name of
29. Companys monetary, time and energy cost, all are included in
30. A person or company that yields a revenue more than incurred costs of selling and serving is called
31. Customers lifetime purchases that generate net present value of future profit streams is called
32. Total customer benefits includes
33. Programs designed for customers which is limited to any affinity group are classified as
34. First step in analysis of customer value is to
35. Difference between customers evaluation including all costs incurred and benefits is called
36. Process of building, organizing and using databases of customers to build customer relationship is classified as
37. Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
38. System includes all experiences while using market offering is classified as
39. Number of customers or potential customers who will help in companys growth is classified as
40. Any occasion on which brand or product is encountered by end customers is called
41. Technique which tries to identify real cost of serving an individual customer is called
42. Process of manage information about customers to maximize loyalty is said to be
43. In buyer decision process, percentage of potential customers in a given target market is called
44. Aggregate value of customers base is classified as
45. Record which is based on business customers past purchases, sales price and volumes is classified as
46. Whole cluster of benefits when company promises to deliver through its market offering is called
47. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
48. In an Internet context, this is the practice of tailoring Web pages to individual users characteristics or preferences.
49. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprises future sales and service and lower cost.
50. This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
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