Customer Relationship Management (CRM) MCQ Quiz - Multiple Choice Questions & Answers Page 2

11. .......... exerts the broadest and deepest influence on buying behavior.

1. Social factors
2. International factors
3. Personal factors
4. Cultural factors

12. .......... is the fundamental determinant of a persons wants and behavior.

1. Culture
2. Attitude
3. Value
4. None of the above

13. Indian marketers use a term called socioeconomic classification, which is based on the .......... of chief wage earner.

1. Education
2. Occupation
3. Both a and b
4. None of the above

14. Socioeconomic system classifies urban households into .......... broad categories.

1. 4
2. 8
3. 6
4. None of the above

15. For the rural areas, the socioeconomic system use .......... of the chief wage earner.

1. Occupation and Type of home
2. Education and occupation
3. Education and type of home
4. None of the above

16. Socioeconomic system classifies rural households into .......... broad categories.

1. 8
2. 6
3. 4
4. None of the above

17. Social class is indicated by .......... variables.

1. Single
2. Several
3. None
4. None of the above

18. A persons .......... are all the groups that have a direct or indirect influence on their attitudes or behavior.

1. Inspirational groups
2. Reference groups
3. Dissociative groups
4. None of the above

19. Process of manage information about customers to maximize loyalty is said to be

1. company relationship management
2. supplier management
3. retailers management
4. customer relationship management

20. In buyer decision process, percentage of potential customers in a given target market is called

1. customer funnel
2. company funnel
3. marketing funnel
4. retailers funnel