11. .......... exerts the broadest and deepest influence on buying behavior.
12. .......... is the fundamental determinant of a persons wants and behavior.
13. Indian marketers use a term called socioeconomic classification, which is based on the .......... of chief wage earner.
14. Socioeconomic system classifies urban households into .......... broad categories.
15. For the rural areas, the socioeconomic system use .......... of the chief wage earner.
16. Socioeconomic system classifies rural households into .......... broad categories.
17. Social class is indicated by .......... variables.
18. A persons .......... are all the groups that have a direct or indirect influence on their attitudes or behavior.
19. Process of manage information about customers to maximize loyalty is said to be
20. In buyer decision process, percentage of potential customers in a given target market is called
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