Customer Relationship Management (CRM) Objective Question and Answer
Customer Relationship Management (CRM) MCQ Multiple Choice Questions - Page 2 for Practice
Customer Relationship Management (CRM) MCQ Questions for Practice
31. Customers lifetime purchases that generate net present value of future profit streams is called
Correct Answer is: customer lifetime value
32. Total customer benefits includes
Correct Answer is: all of above
33. Programs designed for customers which is limited to any affinity group are classified as
Correct Answer is: club membership programs
34. First step in analysis of customer value is to
Correct Answer is: identify customers value attributes
35. Difference between customers evaluation including all costs incurred and benefits is called
Correct Answer is: customer perceived value
36. Process of building, organizing and using databases of customers to build customer relationship is classified as
Correct Answer is: database marketing
37. Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
Correct Answer is: total customer benefit
38. System includes all experiences while using market offering is classified as
Correct Answer is: value delivery system
39. Number of customers or potential customers who will help in companys growth is classified as
Correct Answer is: customer base
40. Any occasion on which brand or product is encountered by end customers is called
Correct Answer is: customer touch point
41. Technique which tries to identify real cost of serving an individual customer is called
Correct Answer is: activity based accounting
42. Process of manage information about customers to maximize loyalty is said to be
Correct Answer is: customer relationship management
43. In buyer decision process, percentage of potential customers in a given target market is called
Correct Answer is: marketing funnel
44. Aggregate value of customers base is classified as
Correct Answer is: shareholder value
45. Record which is based on business customers past purchases, sales price and volumes is classified as
Correct Answer is: business database
46. Whole cluster of benefits when company promises to deliver through its market offering is called
Correct Answer is: value proposition
47. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
Correct Answer is: permission marketing
48. In an Internet context, this is the practice of tailoring Web pages to individual users characteristics or preferences.
Correct Answer is: personalization
49. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprises future sales and service and lower cost.
Correct Answer is: CRM analytics
50. This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
