Rural Marketing MCQ Multiple Choice Questions Answers - Page 3 for Practice
61. The starting point to understanding how consumers response to various marketing efforts is the.................model of a buying behaviour
Correct Answer is: Stimulus-response
62. The................model of buying behaviour, according to Foxall, presents a sophisticated integration of the psychological and various social and marketing influences on consumer choice, into a coherent sequence of information processing
Correct Answer is: Channels
63. To promote its brand Sanifresh a toilet cleaner, Dabur launched a social initiative to build toilets in rural areas. The name of this initiative was
Correct Answer is: Cultural shifts
64. What is CFCL?
Correct Answer is: Mature consumers
65. What is the most important role of Haats in villages?
Correct Answer is: Social classes
66. What is the process of creating distribution chains of goods and services in the rural areas and conduct sales promotion activities and meeting the needs of the people there
Correct Answer is: Social
67. What measures the intensity of a media schedule
Correct Answer is: Use a more formalized buying process
68. What was the campaign run by well known paint brand Asian paints that has been very popular in rural area?
Correct Answer is: Individuals who supply the product
69. Which information source in Information search stage of rural consumer buying process plays the most important role?
Correct Answer is: Howard-Sheth model
70. Which is one of the three major factors of production in classical economy and an essential input for housing and food production
Correct Answer is: Opinion leader
71. Which is the main source of purchasing power for rural consumer?
Correct Answer is: Social system
72. Which is the pioneering initiative of CFCL?
Correct Answer is: Loyal to reward and increase usage
73. Which of the following is NOT included in the decision making unit of a buying organization?
Correct Answer is: Attitudinal survey
74. Which of the following represents the most dramatic force shaping a modern marketers destiny?
Correct Answer is: Technology
75. Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain succssful relationships with target customers?
