Rural Marketing Quiz | Rural Marketing Online Test for Practice

31. HUL Project Shakti is meant for

1. The marketing environment
2. The marketing mix
3. Strategic planning
4. Target markets

32. If there is low involvement and the product / market is established then sales promotions should be used for

1. Limited
2. Scattered
3. Attractive
4. Neat

33. In rural market, Primary health workers, doctors, teachers, rural students, Panchayat members act as

1. Urban marketing
2. Semi-urban marketing
3. Agricultural Marketing
4. Rural marketing

34. In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyers environment?

1. Buying motive
2. Limited knowledge
3. Distribution
4. Communication

35. In villages, what should be identified and motivated to spread a product or brand message

1. Rural women
2. Farmers
3. Labourers
4. Rural Youth

36. ITC e-choupal enhance the ability of farmers to take decisions and align their farm output with.....................and secure quality and productivity

1. Independence & freedom
2. entrepreneurial mindset
3. Employability mindset
4. Skills & Confidence

37. ITC e-choupal is known as

1. An opportunity for buying daily necessities
2. A place for political, social & cultural contact
3. Contact point for villagers
4. Means for distribution and trading of local products and exchange rural surplus

38. Levels of customer loyalty can be determined by

1. Sales associates
2. Field sales executives
3. Rural sales promoters
4. Rural sales executives

39. Marketers are always trying to spot...............in order to discover new products that might be wanted

1. Chambal Farmers Cooperative Limited
2. Chambal Fertilizers and Chemicals Limited
3. Chambal Forest Company Limited
4. Chambal Fertilizers Company Limited

40. Media objectives have two more components, which are, .....................objectives and.................objectives

1. Giving assistance to farmers to get market & fair price to their agri-produce
2. Protecting and renewing arable land by educating farmers to practice sustainable agriculture
3. Guiding farmers about government schemes and subsidies
4. Helping farmers to get access to crop loan and finance

41. Most manufacturers and marketers do have a distribution arrangement for..............with a population of at least 5000 people

1. low water tables
2. Indiscriminate use of fertilizers and pesticides
3. Nutrient deficient soils
4. Interest free finance

42. People are sometimes inadvertently exposed to conflicting or confusing messages of familiar products from neighboring states or countries. This issue is referred to as the problem of

1. Worlds largest rural digital infrastructure
2. Worlds largest farmers bank
3. Worlds largest Bazaar
4. Worlds largest farmer network

43. Project Shakti enables rural women in villages across India to nurture

1. Family planning efforts
2. Right to education efforts
3. Female foeticide control efforts
4. Child Labour Prevention efforts

44. Rural consumer behaviour largely differs from urban consumer behaviour with respect to their

1. Gaon Gaon Bank
2. Ham Wahan Gaon Jahan
3. Ghar Ghar Bank
4. Har Gaon Hamara

45. Rural consumer purchase a product as a result of certain physical, social and....................forces creating a desire or a want for the product

1. Chmbal ki Gatha
2. Chambal ki Chitthi
3. Chambal ki Katha
4. Chmbal ki Kahani