Rural Marketing Multiple Choice Questions and Answers for Practice

16. A program introduced by Lifebuoy, with their officers visiting villages and schools in rural India to spread awareness of washing hands was famously known as

1. The promotion mix
2. The communication mix
3. The marketing mix
4. The product mix

17. A quarterly agriculture magazine published by CFCL is

1. Communication strategy
2. Media targeting
3. Media differentiation
4. Media Planning

18. A rural marketing initiative by HDFC bank with the purpose of creating awareness of different financial products, digital service and social welfare schemes among rural people was known as.

1. Should we advertise nationally or only in rural areas?
2. Should we use print or broadcast media?
3. Should we concentrate our advertising during the summer season?
4. Who should be responsible for the media plan?

19. As a rural marketing effort, which two wheeler company started Service Har Jagah, a door to door servicing facility in Indias small towns?

1. scheduling; media vehicle
2. audience; message distribution
3. reach; frequency
4. gross impression; rating

20. At the centre of any marketing process is

1. Water
2. Fertilizers
3. Land
4. Seeds

21. Because business purchases are usually more complex than consumer purchases, business buyers tend to

1. Rating
2. Gross impression
3. Frequency
4. Reach

22. Chambals UttamBandhan is empowering farmers to cope with many problems. Which one of the following is NOT one of those?

1. incremental response to advertising actually diminishes with repeated exposure
2. audience fragmentation actually increases effective reach
3. repeated exposures to ads actually increase advertising success
4. recency planning does not apply to advertising for services

23. Chmbals Uttam Bandhan plays a key role in,

1. Availability of the appropriate resources
2. Availability of the transportation facilities
3. Access to the infrastructural facilities
4. Conflict with nonfarm neighbors & vandalism

24. Coca-Colas rural marketing strategy with a campaign was a big success that helped it closing the gap between coke and common refreshments rural people generally preferred like tea, lemonade etc. and also increased the companys sales in the rural market by almost 60%. What was the campaign?

1. Valuable possession
2. Generic product association
3. goodwill ambassador
4. hyped goodwill

25. Diffusion of innovation refers to the spreading of consumption of an innovation, through communication channels in a

1. Ineffective reach
2. Spillover media
3. Ineffective frequency
4. Lack of continuity

26. e-choupal has been conceived as a more efficient supply chain aimed at delivering value to its customers around the world

1. Agricultural and nonagricultural land use conflict
2. resource distribution conflict
3. Development conflict
4. Infrastructural conflict

27. Family is one of the..............factors that influence consumer behaviour

1. Rising affordability
2. Growing acceptance
3. Fierce competition
4. Improving accessibility

28. HLL Social marketing campaign was a part of its

1. Management of demand
2. Developmental marketing
3. Unique Selling Proposition
4. Penetration

29. HLL Social marketing efforts and programmes are being undertaken by

1. Target consumers
2. The product
3. The price
4. The marketing intermediary

30. HLL, the lead social marketing organization is

1. Village
2. Country
3. Continent
4. State