Rural Marketing MCQs Quiz Multiple Choice Questions & Answers Page 2

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Rural Marketing Questions with Answers

51. The greatest problem in the rural market is

52. The HUL associates who impart coaching to to the women entrepreneurs on enhancing soft skills of negotiation and communication are known as,

53. The intention behind rural marketing is to not only improve the living standard of rural people but also for

54. The market maven is an intense case of..............kind of person

55. The media department for a manufacturer of gardening tools is developing a media plan. Which of the following is NOT a question to be answered during the media planning process?

56. The most important theme rural market is acceptability

57. The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the

58. The purchase preference of rural consumers is shifting from nutritional consumption to

59. The purpose to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right eople in the right place at the right time

60. The rural market presents an exciting opportunity to develop brands into

61. The starting point to understanding how consumers response to various marketing efforts is the.................model of a buying behaviour

62. The................model of buying behaviour, according to Foxall, presents a sophisticated integration of the psychological and various social and marketing influences on consumer choice, into a coherent sequence of information processing

63. To promote its brand Sanifresh a toilet cleaner, Dabur launched a social initiative to build toilets in rural areas. The name of this initiative was

64. What is CFCL?

65. What is the most important role of Haats in villages?

66. What is the process of creating distribution chains of goods and services in the rural areas and conduct sales promotion activities and meeting the needs of the people there

67. What measures the intensity of a media schedule

68. What was the campaign run by well known paint brand Asian paints that has been very popular in rural area?

69. Which information source in Information search stage of rural consumer buying process plays the most important role?

70. Which is one of the three major factors of production in classical economy and an essential input for housing and food production

71. Which is the main source of purchasing power for rural consumer?

72. Which is the pioneering initiative of CFCL?

73. Which of the following is NOT included in the decision making unit of a buying organization?

74. Which of the following represents the most dramatic force shaping a modern marketers destiny?

75. Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain succssful relationships with target customers?


Multiple Choice Questions and Answers on Rural Marketing

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