Rural Marketing MCQ Multiple Choice Questions Answers - Page 2 for Practice
31. HUL Project Shakti is meant for
Correct Answer is: The marketing environment
32. If there is low involvement and the product / market is established then sales promotions should be used for
Correct Answer is: Limited
33. In rural market, Primary health workers, doctors, teachers, rural students, Panchayat members act as
Correct Answer is: Rural marketing
34. In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyers environment?
Correct Answer is: Buying motive
35. In villages, what should be identified and motivated to spread a product or brand message
Correct Answer is: Rural women
36. ITC e-choupal enhance the ability of farmers to take decisions and align their farm output with.....................and secure quality and productivity
Correct Answer is: entrepreneurial mindset
37. ITC e-choupal is known as
Correct Answer is: Means for distribution and trading of local products and exchange rural surplus
38. Levels of customer loyalty can be determined by
Correct Answer is: Rural sales promoters
39. Marketers are always trying to spot...............in order to discover new products that might be wanted
Correct Answer is: Chambal Fertilizers and Chemicals Limited
40. Media objectives have two more components, which are, .....................objectives and.................objectives
Correct Answer is: Protecting and renewing arable land by educating farmers to practice sustainable agriculture
41. Most manufacturers and marketers do have a distribution arrangement for..............with a population of at least 5000 people
Correct Answer is: Interest free finance
42. People are sometimes inadvertently exposed to conflicting or confusing messages of familiar products from neighboring states or countries. This issue is referred to as the problem of
Correct Answer is: Worlds largest rural digital infrastructure
43. Project Shakti enables rural women in villages across India to nurture
Correct Answer is: Family planning efforts
44. Rural consumer behaviour largely differs from urban consumer behaviour with respect to their
Correct Answer is: Har Gaon Hamara
45. Rural consumer purchase a product as a result of certain physical, social and....................forces creating a desire or a want for the product
Correct Answer is: Chambal ki Chitthi
46. Rural consumers are characterized by their collective buying or decision making behaviour guided by their
Correct Answer is: A government of India enterprise
47. Rural market is a large and..............market
Correct Answer is: Khushiyon ki Doli
48. Rural marketing involves a greater amount of......................effort as compared to urban marketing
Correct Answer is: on a sustainable basis
49. Rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers so as
Correct Answer is: Introduction of Chhota Coke which was smaller in size and cheaper than traditional bottle of coke
50. The advertising response curve indicates that
Correct Answer is: uttamkrishi.com
51. The greatest problem in the rural market is
Correct Answer is: Utsav
52. The HUL associates who impart coaching to to the women entrepreneurs on enhancing soft skills of negotiation and communication are known as,
Correct Answer is: Ministry of Health and Family Welfare
53. The intention behind rural marketing is to not only improve the living standard of rural people but also for
Correct Answer is: 700 se 7 kadam
54. The market maven is an intense case of..............kind of person
Correct Answer is: Organizations growth
55. The media department for a manufacturer of gardening tools is developing a media plan. Which of the following is NOT a question to be answered during the media planning process?
Correct Answer is: Soil management
56. The most important theme of....................in rural market is acceptability
Correct Answer is: Swasthya Chetna
57. The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the
Correct Answer is: TVS
58. The purchase preference of rural consumers is shifting from nutritional consumption to
Correct Answer is: Family welfare programme
59. The purpose of..................is to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right eople in the right place at the right time
Correct Answer is: Market demand
60. The rural market presents an exciting opportunity to develop brands into
