Rural Marketing MCQ Multiple Choice Questions Answers | Quiz for Practice

Q: 1. Which one of the following conflict becomes more severe as the urbanization intensifies

Correct Answer is: Marketable agricultural surplus

Q: 2. Which one of the following is NOT a challenge in rural marketing?

Correct Answer is: Demonstrative products

Q: 3. Which one of the following is NOT a rural pull factor?

Correct Answer is: They take a long time to decide on a particular brand, but once satisfied they donâ€™t change in a hurry

Q: 4. Which one of the following is NOT factor influencing rural consumer behaviour?

Correct Answer is: Reference groups

Q: 5. Which one of the following is NOT one of the rural marketing strategies?

Correct Answer is: Reference groups

Q: 6. Which one of the following is the characteristic of rural consumers about brand loyalty?

Correct Answer is: Personal sources like family, friends, relatives, neighbors

Q: 7. Which one of the following is the major concern of farmers at the urban fringe?

Correct Answer is: Strong cultural values and norms

Q: 8. Which programme is run by HLL through its social marketing campaign?

Correct Answer is: Personal selling

Q: 9. Which type of market buys goods and services for further processing or for use in the production process?

Correct Answer is: Perceived risk

Q: 11. ...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours

Correct Answer is: Natural environment

Practice our Rural Marketing MCQs to test your knowledge and prepare for exams, interviews, and concept revision. These questions are designed for students and exam aspirants to enhance their understanding of rural marketing.

About Rural Marketing MCQ Questions

Rural Marketing MCQs cover essential topics such as market dynamics, consumer behavior, distribution strategies, and promotional techniques specific to rural areas. These questions are crafted to help you understand the unique challenges and opportunities in rural markets, making you well-prepared for any related assessments.

Why Practice Rural Marketing Objective Questions?

Practicing Rural Marketing MCQs offers several benefits. It helps you reinforce your knowledge, identify areas that need improvement, and build confidence for exams and interviews. Regular practice also enhances your problem-solving skills and ensures you are up-to-date with the latest trends and practices in rural marketing.

Who Should Use These MCQs?

Students preparing for school or college exams
Competitive exam aspirants
Candidates preparing for interviews

Rural Marketing MCQ Questions for Practice

1. Which one of the following conflict becomes more severe as the urbanization intensifies

Market conditions
Weather conditions
Fair prices for Agri-produce
Marketable agricultural surplus

2. Which one of the following is NOT a challenge in rural marketing?

Lifestyle products
Demonstrative products
Wellness products
Fast food products

3. Which one of the following is NOT a rural pull factor?

They take a long time to decide on a particular brand, but once satisfied they donâ€™t change in a hurry
They tend to keep on changing the brands more frequently
They are very rigid in terms of accepting any brand and may also shift to another brand in a hurry
They can easily become brand loyal

4. Which one of the following is NOT factor influencing rural consumer behaviour?

Information centers
Reference groups
Influencers
Primary sources

5. Which one of the following is NOT one of the rural marketing strategies?

Reference groups
Influencers
Media persons
Opinion leaders

6. Which one of the following is the characteristic of rural consumers about brand loyalty?

Experiential source like handling or using the product
Public source like mass media
Personal sources like family, friends, relatives, neighbors
Commercial source like promotional material

7. Which one of the following is the major concern of farmers at the urban fringe?

Illiteracy and lack of awareness
Strong cultural values and norms
Choice of products
Buying power

8. Which programme is run by HLL through its social marketing campaign?

Promotional
Marketing
Personal selling
Advertising

9. Which type of market buys goods and services for further processing or for use in the production process?

Apprehension
Perceived risk
Lack of knowledge
Fear

10. ......................are becoming a very attractive market; they are the ideal market for exotic travels, restaurants, high-tech home entertainment roducts, leisure goods & services and designer furniture & fashions

Consumer
Retail
Reseller
Business

11. ...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours

Raw material market
Natural environment
Green movement
Endangered environment

12. ...................is never simple; yet understanding it is the essential task of marketing management

Deregulation
The technological environment
The political environment
The natural environment

13. A dedicated and interactive website in Hindi launched by CFCL for the benefit of the farming community is known as

Sales
Marketing
Relationships
Production

14. A marketing philosophy summarized by the phrase A good product will sell itself is characteristic of the...............period

To soak up the huge size of the untapped market
To get rid of the unsold or out of demand products
To sell the products to a segment of ill-informed consumers
To dump the goods to be liquidated later

15. A popular campaign run by Hindustan Unilever Ltd. in the rural areas to develop a deep customer engagement for brand adoption was known as

To identify customer needs
the resources To manage
To reach the customers & retailers
To sell the product

16. A program introduced by Lifebuoy, with their officers visiting villages and schools in rural India to spread awareness of washing hands was famously known as

The communication mix
The marketing mix
The product mix
The promotion mix

17. A quarterly agriculture magazine published by CFCL is

Media targeting
Media differentiation
Media Planning
Communication strategy

18. A rural marketing initiative by HDFC bank with the purpose of creating awareness of different financial products, digital service and social welfare schemes among rural people was known as.

Should we use print or broadcast media?
Should we concentrate our advertising during the summer season?
Who should be responsible for the media plan?
Should we advertise nationally or only in rural areas?

19. As a rural marketing effort, which two wheeler company started Service Har Jagah, a door to door servicing facility in Indias small towns?

audience; message distribution
reach; frequency
gross impression; rating
scheduling; media vehicle

20. At the centre of any marketing process is

Fertilizers
Land
Seeds
Water

21. Because business purchases are usually more complex than consumer purchases, business buyers tend to

Gross impression
Frequency
Reach
Rating

22. Chambals UttamBandhan is empowering farmers to cope with many problems. Which one of the following is NOT one of those?

audience fragmentation actually increases effective reach
repeated exposures to ads actually increase advertising success
recency planning does not apply to advertising for services
incremental response to advertising actually diminishes with repeated exposure

23. Chmbals Uttam Bandhan plays a key role in,

Availability of the transportation facilities
Access to the infrastructural facilities
Conflict with nonfarm neighbors & vandalism
Availability of the appropriate resources

24. Coca-Colas rural marketing strategy with a campaign was a big success that helped it closing the gap between coke and common refreshments rural people generally preferred like tea, lemonade etc. and also increased the companys sales in the rural market by almost 60%. What was the campaign?

Generic product association
goodwill ambassador
hyped goodwill
Valuable possession

25. Diffusion of innovation refers to the spreading of consumption of an innovation, through communication channels in a

Spillover media
Ineffective frequency
Lack of continuity
Ineffective reach

26. e-choupal has been conceived as a more efficient supply chain aimed at delivering value to its customers around the world

resource distribution conflict
Development conflict
Infrastructural conflict
Agricultural and nonagricultural land use conflict

27. Family is one of the..............factors that influence consumer behaviour

Growing acceptance
Fierce competition
Improving accessibility
Rising affordability

28. HLL Social marketing campaign was a part of its

Developmental marketing
Unique Selling Proposition
Penetration
Management of demand

29. HLL Social marketing efforts and programmes are being undertaken by

The product
The price
The marketing intermediary
Target consumers

30. HLL, the lead social marketing organization is

Country
Continent
State
Village