Rural Marketing MCQs Quiz Multiple Choice Questions & Answers Page 2

51. The greatest problem in the rural market is

1. Utsav
2. Umang
3. Unnati
4. Ulhas

52. The HUL associates who impart coaching to to the women entrepreneurs on enhancing soft skills of negotiation and communication are known as,

1. Ministry of broadcasting
2. Ministry of Agriculture and rural development
3. Ministry of Health and Family Welfare
4. Ministry of HRD and Education

53. The intention behind rural marketing is to not only improve the living standard of rural people but also for

1. 500 se 5 kadam
2. 700 se 7 kadam
3. 300 se 3 kadam
4. 900 se 9 kadam

54. The market maven is an intense case of..............kind of person

1. Benefit of farmers
2. Development of villages
3. Changing lifestyles of rural people
4. Organizations growth

55. The media department for a manufacturer of gardening tools is developing a media plan. Which of the following is NOT a question to be answered during the media planning process?

1. Soil management
2. Water management
3. Labour management
4. Fund management

56. The most important theme of....................in rural market is acceptability

1. Swasthya Sankalp
2. Swasthya Chetna
3. Surakshit Bhavishya
4. Swasthya Suraksha

57. The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the

1. Honda
2. TVS
3. Hero Motocorp
4. Bajaj

58. The purchase preference of rural consumers is shifting from nutritional consumption to

1. NACO condom social marketing programme
2. Family welfare programme
3. Community building programme
4. Social development programme

59. The purpose of..................is to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right eople in the right place at the right time

1. Their needs
2. Customer needs
3. Market demand
4. Agricultural inputs

60. The rural market presents an exciting opportunity to develop brands into

1. Early adoption
2. Consumption pioneering
3. Consumer buying behaviour
4. Understanding the difference between primary and secondary data

61. The starting point to understanding how consumers response to various marketing efforts is the.................model of a buying behaviour

1. Post purchase dissonance
2. Post purchase feeling
3. Stimulus-response
4. Belief

62. The................model of buying behaviour, according to Foxall, presents a sophisticated integration of the psychological and various social and marketing influences on consumer choice, into a coherent sequence of information processing

1. Cultural
2. Political
3. Economic
4. Channels

63. To promote its brand Sanifresh a toilet cleaner, Dabur launched a social initiative to build toilets in rural areas. The name of this initiative was

1. Groups
2. Cultural shifts
3. Dissonance
4. Lifestyles

64. What is CFCL?

1. Mature consumers
2. Youngsters
3. Teenagers
4. Urbanites

65. What is the most important role of Haats in villages?

1. Social classes
2. Lifestyles
3. Purchase decisions
4. Subcultures

66. What is the process of creating distribution chains of goods and services in the rural areas and conduct sales promotion activities and meeting the needs of the people there

1. Personal
2. Psychological
3. Social
4. Business

67. What measures the intensity of a media schedule

1. Make quicker purchasing decisions
2. Act independently
3. Use a more formalized buying process
4. Rely on intuition

68. What was the campaign run by well known paint brand Asian paints that has been very popular in rural area?

1. Individuals who make the buying decision
2. Individuals who control buying information
3. Individuals who supply the product
4. Individuals who use the product or service

69. Which information source in Information search stage of rural consumer buying process plays the most important role?

1. Sociological model
2. Howard-Sheth model
3. Freudian model
4. Neo-Freudian model

70. Which is one of the three major factors of production in classical economy and an essential input for housing and food production

1. Opinion leader
2. Follower
3. Laggard
4. Observer

71. Which is the main source of purchasing power for rural consumer?

1. Social system
2. Cultural system
3. Political system
4. Technological system

72. Which is the pioneering initiative of CFCL?

1. Loyal to increase loyalty
2. Loyal to reward and increase usage
3. Loyal to encourage trial
4. All to block out the competition

73. Which of the following is NOT included in the decision making unit of a buying organization?

1. Market survey
2. Usage survey
3. Attitudinal survey
4. Product survey

74. Which of the following represents the most dramatic force shaping a modern marketers destiny?

1. Social
2. Cultural
3. Psychological
4. Technology

75. Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain succssful relationships with target customers?

1. Cultural
2. Family
3. Economical
4. Environmental