Everything you need to understand about Programmatic Marketing

Programmatic marketing is a term used to describe the process of using automation tools, such as real-time bidding and audience targeting, to buy digital display ads. Programmatic marketing has become an increasingly popular way for companies to increase their advertising budgets, thanks to the benefits it brings over traditional methods of digital ad buying. If you're new to programming or considering hiring a programmatic marketing agency, here are seven things you should know before getting started.

Programmatic marketing

Programmatic marketing is a form of advertising that uses automated processes to buy ad inventory across various channels, such as social media, search engines and publishers' websites.

The process of programmatic buying has been around since the early 2000s but only really gained traction around 2012 when brands started using it on a large scale with real-time bidding platforms (RTB). Programmatic has now become one of the most popular ways for marketers to reach their target audience through digital channels like display ads or video ads.

DMPs and DSPs

The technology involved in programmatic marketing often consists of data management platforms (DMPs), demand-side platforms (DSPs) and ad exchanges.

A DMP is a data storage system that collects, organizes and manages digital customer information. It can be used to create lists of customers interested in specific products or services. For example, if you're selling dog food online, your DMP could collect customer data from other websites where they have made purchases, such as Amazon or Walgreens, and use it to target ads based on those past purchases.

The second piece of this puzzle is an ad server: software that selects which ads will be displayed where on which website on behalf of advertisers who want their messages seen by certain groups of people with particular interests or demographics. This allows companies like yours to reach potential customers without having to manage numerous individual relationships with each website publisher individually; instead, they just give instructions through one interface called an "ad exchange."

In programmatic marketing, ads are sold through real-time bidding (RTB).

Programmatic marketing is the use of technology to automate the buying and selling of media. In programmatic marketing, ads are sold through real-time bidding (RTB). This process occurs between advertisers and publishers, who bid on ad inventory using algorithms that determine which ads should be displayed based on user data.


Programmatic marketing is more effective than traditional marketing because it's more targeted, measurable and delivers results.

When you run a programmatic campaign, you're targeting people who are most likely to buy your products or services. This means that the time and money spent on those campaigns go further because they're not wasted on people who don't need what you offer. Programmatic also allows companies to measure the success of their campaigns by tracking how many times someone interacted with an ad before buying something from them. That way, they know exactly what worked best before deciding whether or not it should be used again in future advertisements!

Programmatic marketing is the future of digital ads.

If you're interested in programmatic marketing, you should know that it's not just the future of digital ads--it's already here. Programmatic allows you to target your audience more efficiently and effectively than was previously possible with traditional media buying. It also allows for greater control over your budget, which means that if there are certain demographics or locations where you don't want to advertise, then those ads won't run anywhere near them!

A programmatic marketing agency offers better-targeting options than traditional media buying because it uses data from both first-party (data collected directly from users) and third-party sources (other companies). This allows advertisers to reach their specific target audiences more precisely than ever before--and at scale!

Things to Consider While Choosing a Programmatic Marketing Agency

  • What is the company's experience in programmatic marketing?
  • How much does it cost?
  • What is the company's track record?
  • Does it have a good reputation and testimonials from previous clients that you can contact to get references on how they performed for them?
  • Does the company offer free trials?

Author: Steffy Flemming

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