Rural Marketing MCQs Quiz Multiple Choice Questions & Answers

1. Which one of the following conflict becomes more severe as the urbanization intensifies

1. Marketable agricultural surplus
2. Market conditions
3. Weather conditions
4. Fair prices for Agri-produce

2. Which one of the following is NOT a challenge in rural marketing?

1. Fast food products
2. Lifestyle products
3. Demonstrative products
4. Wellness products

3. Which one of the following is NOT a rural pull factor?

1. They can easily become brand loyal
2. They take a long time to decide on a particular brand, but once satisfied they don’t change in a hurry
3. They tend to keep on changing the brands more frequently
4. They are very rigid in terms of accepting any brand and may also shift to another brand in a hurry

4. Which one of the following is NOT factor influencing rural consumer behaviour?

1. Primary sources
2. Information centers
3. Reference groups
4. Influencers

5. Which one of the following is NOT one of the rural marketing strategies?

1. Opinion leaders
2. Reference groups
3. Influencers
4. Media persons

6. Which one of the following is the characteristic of rural consumers about brand loyalty?

1. Commercial source like promotional material
2. Experiential source like handling or using the product
3. Public source like mass media
4. Personal sources like family, friends, relatives, neighbors

7. Which one of the following is the major concern of farmers at the urban fringe?

1. Buying power
2. Illiteracy and lack of awareness
3. Strong cultural values and norms
4. Choice of products

8. Which programme is run by HLL through its social marketing campaign?

1. Advertising
2. Promotional
3. Marketing
4. Personal selling

9. Which type of market buys goods and services for further processing or for use in the production process?

1. Fear
2. Apprehension
3. Perceived risk
4. Lack of knowledge

10. ......................are becoming a very attractive market; they are the ideal market for exotic travels, restaurants, high-tech home entertainment roducts, leisure goods & services and designer furniture & fashions

1. Business
2. Consumer
3. Retail
4. Reseller

11. ...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours

1. Endangered environment
2. Raw material market
3. Natural environment
4. Green movement

12. ...................is never simple; yet understanding it is the essential task of marketing management

1. The natural environment
2. Deregulation
3. The technological environment
4. The political environment

13. A dedicated and interactive website in Hindi launched by CFCL for the benefit of the farming community is known as

1. Production
2. Sales
3. Marketing
4. Relationships

14. A marketing philosophy summarized by the phrase A good product will sell itself is characteristic of the...............period

1. To dump the goods to be liquidated later
2. To soak up the huge size of the untapped market
3. To get rid of the unsold or out of demand products
4. To sell the products to a segment of ill-informed consumers

15. A popular campaign run by Hindustan Unilever Ltd. in the rural areas to develop a deep customer engagement for brand adoption was known as

1. To sell the product
2. To identify customer needs
3. the resources To manage
4. To reach the customers & retailers

16. A program introduced by Lifebuoy, with their officers visiting villages and schools in rural India to spread awareness of washing hands was famously known as

1. The promotion mix
2. The communication mix
3. The marketing mix
4. The product mix

17. A quarterly agriculture magazine published by CFCL is

1. Communication strategy
2. Media targeting
3. Media differentiation
4. Media Planning

18. A rural marketing initiative by HDFC bank with the purpose of creating awareness of different financial products, digital service and social welfare schemes among rural people was known as.

1. Should we advertise nationally or only in rural areas?
2. Should we use print or broadcast media?
3. Should we concentrate our advertising during the summer season?
4. Who should be responsible for the media plan?

19. As a rural marketing effort, which two wheeler company started Service Har Jagah, a door to door servicing facility in Indias small towns?

1. scheduling; media vehicle
2. audience; message distribution
3. reach; frequency
4. gross impression; rating

20. At the centre of any marketing process is

1. Water
2. Fertilizers
3. Land
4. Seeds

21. Because business purchases are usually more complex than consumer purchases, business buyers tend to

1. Rating
2. Gross impression
3. Frequency
4. Reach

22. Chambals UttamBandhan is empowering farmers to cope with many problems. Which one of the following is NOT one of those?

1. incremental response to advertising actually diminishes with repeated exposure
2. audience fragmentation actually increases effective reach
3. repeated exposures to ads actually increase advertising success
4. recency planning does not apply to advertising for services

23. Chmbals Uttam Bandhan plays a key role in,

1. Availability of the appropriate resources
2. Availability of the transportation facilities
3. Access to the infrastructural facilities
4. Conflict with nonfarm neighbors & vandalism

24. Coca-Colas rural marketing strategy with a campaign was a big success that helped it closing the gap between coke and common refreshments rural people generally preferred like tea, lemonade etc. and also increased the companys sales in the rural market by almost 60%. What was the campaign?

1. Valuable possession
2. Generic product association
3. goodwill ambassador
4. hyped goodwill

25. Diffusion of innovation refers to the spreading of consumption of an innovation, through communication channels in a

1. Ineffective reach
2. Spillover media
3. Ineffective frequency
4. Lack of continuity

26. e-choupal has been conceived as a more efficient supply chain aimed at delivering value to its customers around the world

1. Agricultural and nonagricultural land use conflict
2. resource distribution conflict
3. Development conflict
4. Infrastructural conflict

27. Family is one of the..............factors that influence consumer behaviour

1. Rising affordability
2. Growing acceptance
3. Fierce competition
4. Improving accessibility

28. HLL Social marketing campaign was a part of its

1. Management of demand
2. Developmental marketing
3. Unique Selling Proposition
4. Penetration

29. HLL Social marketing efforts and programmes are being undertaken by

1. Target consumers
2. The product
3. The price
4. The marketing intermediary

30. HLL, the lead social marketing organization is

1. Village
2. Country
3. Continent
4. State

31. HUL Project Shakti is meant for

1. Strategic planning
2. Target markets
3. The marketing environment
4. The marketing mix

32. If there is low involvement and the product / market is established then sales promotions should be used for

1. Attractive
2. Neat
3. Limited
4. Scattered

33. In rural market, Primary health workers, doctors, teachers, rural students, Panchayat members act as

1. Agricultural Marketing
2. Rural marketing
3. Urban marketing
4. Semi-urban marketing

34. In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyers environment?

1. Distribution
2. Communication
3. Buying motive
4. Limited knowledge

35. In villages, what should be identified and motivated to spread a product or brand message

1. Labourers
2. Rural Youth
3. Rural women
4. Farmers

36. ITC e-choupal enhance the ability of farmers to take decisions and align their farm output with.....................and secure quality and productivity

1. Employability mindset
2. Skills & Confidence
3. Independence & freedom
4. entrepreneurial mindset

37. ITC e-choupal is known as

1. Contact point for villagers
2. Means for distribution and trading of local products and exchange rural surplus
3. An opportunity for buying daily necessities
4. A place for political, social & cultural contact

38. Levels of customer loyalty can be determined by

1. Rural sales promoters
2. Rural sales executives
3. Sales associates
4. Field sales executives

39. Marketers are always trying to spot...............in order to discover new products that might be wanted

1. Chambal Forest Company Limited
2. Chambal Fertilizers Company Limited
3. Chambal Farmers Cooperative Limited
4. Chambal Fertilizers and Chemicals Limited

40. Media objectives have two more components, which are, .....................objectives and.................objectives

1. Guiding farmers about government schemes and subsidies
2. Helping farmers to get access to crop loan and finance
3. Giving assistance to farmers to get market & fair price to their agri-produce
4. Protecting and renewing arable land by educating farmers to practice sustainable agriculture

41. Most manufacturers and marketers do have a distribution arrangement for..............with a population of at least 5000 people

1. Nutrient deficient soils
2. Interest free finance
3. low water tables
4. Indiscriminate use of fertilizers and pesticides

42. People are sometimes inadvertently exposed to conflicting or confusing messages of familiar products from neighboring states or countries. This issue is referred to as the problem of

1. Worlds largest Bazaar
2. Worlds largest farmer network
3. Worlds largest rural digital infrastructure
4. Worlds largest farmers bank

43. Project Shakti enables rural women in villages across India to nurture

1. Female foeticide control efforts
2. Child Labour Prevention efforts
3. Family planning efforts
4. Right to education efforts

44. Rural consumer behaviour largely differs from urban consumer behaviour with respect to their

1. Ghar Ghar Bank
2. Har Gaon Hamara
3. Gaon Gaon Bank
4. Ham Wahan Gaon Jahan

45. Rural consumer purchase a product as a result of certain physical, social and....................forces creating a desire or a want for the product

1. Chambal ki Katha
2. Chmbal ki Kahani
3. Chmbal ki Gatha
4. Chambal ki Chitthi

46. Rural consumers are characterized by their collective buying or decision making behaviour guided by their

1. A private organization
2. A cooperative entity
3. Non-profit organization
4. A government of India enterprise

47. Rural market is a large and..............market

1. Khushion Ka Karvan
2. Khushiyon ki Doli
3. Khushion ka Sathi
4. Khishion ka Safar

48. Rural marketing involves a greater amount of......................effort as compared to urban marketing

1. on a sustainable basis
2. with a best value deal
3. with best service
4. on regular basis

49. Rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers so as

1. Opening of multiple outlets in the villages and nearby towns
2. Strengthening supply chain & ensuring availability at each outlet even in the remote areas
3. Promotional campaigns with personal appeals influencing rural customers
4. Introduction of Chhota Coke which was smaller in size and cheaper than traditional bottle of coke

50. The advertising response curve indicates that

1. cfcl.com
2. chambalkrishi.com
3. chambalfarmers.com
4. uttamkrishi.com