Marketing Management Multiple Choice Questions and Answers

81. Which of the following is not an element of demographic segmentation

1. Family size
2. Population density
3. Income
4. Religion

82. ..........can be used to minimize the risk of security breaches or viruses.

1. Firewall
2. Backups
3. Encryption
4. Digital signature

83. ..........is not a dealer promotion scheme.

1. Free goods
2. Trade allowance
3. Coupons
4. All of these

84. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1. Frequency marketing
2. event marketing
3. viral marketing
4. none of these

85. Market where goods are transacted on the spot or immediately

1. Future market
2. Spot market
3. Perfect market
4. None of these

86. Market where there is no physical delivery of goods

1. Future market
2. Spot market
3. Perfect market
4. None of these

87. Marketing to babies in the womb is ..........marketing.

1. Galimatias
2. viral
3. guerilla
4. morph

88. Which of the following is not a main objective of personal selling ?

1. generate sales
2. build awareness and appreciation for the product
3. create personal contact
4. none of these

89. Marketing is a ..........process

1. Goal oriented
2. Exchange
3. Social
4. All of these

90. Which of the following is a method of Competition Based Pricing

1. Going Rate Pricing
2. Sealed Bid Pricing
3. Customary Pricing
4. All of these