Marketing Management Multiple Choice Questions and Answers

81. ..........simply refers to product planning.

1. Merchandising
2. Assembling
3. R & D
4. None of these

82. ..........are those who obtain title to goods with a view to selling them at profit

1. Merchant middlemen
2. Agent middle men
3. Facilitators
4. All of these

83. Which of the following is not an e-marketing tool?

1. mobile phone
2. cinema
3. i- radio
4. i-kiosks

84. Market where money is lend and borrowed

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

85. Market where currencies of different countries are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

86. Market where shares, debentures, bonds etc of companies are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

87. .........is a system of selling goods directly to customers through a network of selfemployed people

1. Multilevel marketing
2. Whole sale marketing
3. Vertical marketing
4. None of these

88. MILMA is an example of ..........type of shop

1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these

89. Trade mark is a

1. Name
2. Registered brand
3. Symbol
4. Design

90. If goods directly move from producer to consumer, it is known as

1. One level channel
2. Zero level channel
3. Two level channel
4. None of these