Marketing Management Multiple Choice Questions and Answers

71. The marketing side of E-commerce is known as

1. E-marketing
2. E-business
3. Interactive marketing
4. none of these

72. Motives which are driven by learning, perception and attitude are known as

1. Emotional motives
2. Patronage motives
3. Psychological motives
4. Rational motives

73. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

1. encryption
2. firewalls
3. digital certificates
4. digital signature

74. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

1. ETB
2. EFT
3. E-cash
4. E-money

75. A digital analog of various forms of payment backed by a bank or financial institution is

1. ETB
2. EFT
3. E-cash
4. E-money

76. Which of the following is not a type of e-payment system.

1. ETB
2. EFT
3. E-cash
4. None of these

77. ..........is also called ambush marketing.

1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these

78. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.

1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these

79. ..........means moving of finished goods from one end of a producer to consumer.

1. Exchange of goods
2. Transfer of goods
3. Physical distribution
4. None of these

80. Brands add value for both customers and the firm by

1. Facilitating purchase
2. Establish loyality
3. Both a and b
4. None of these