Marketing Management Multiple Choice Questions and Answers

71. Products seen as having extension potential into other markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

72. Products seen as only suitable in one single market

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

73. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

74. A major portion of the rural population consists of ..........income groups.

1. Low
2. high
3. medium
4. all of these

75. In marketing, MRP stands for

1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these

76. Brands owned and developed by producers are known as

1. Manufacturer brands
2. Individual brands
3. Family brands
4. Dealer

77. ..........is not a step in advertising campaign

1. Market analysis
2. Determining ad Objectives
3. Selecting ad media
4. Supply of goods

78. The group of elements price, product, promotion and place constitute

1. market mix
2. marketing mix
3. product mix
4. promotion mix

79. All forces or factors that effect marketing policies, decisions and operations of a business constitute

1. Marketing mix
2. Marketing environment
3. Marketing control
4. None of these

80. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1. Matter
2. ad medium
3. ad copy
4. none of these