Marketing Management Question and Answer


71. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these

72. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

73. Buying and selling over the internet is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

74. The marketing side of E-commerce is known as

  1. E-marketing
  2. E-business
  3. Interactive marketing
  4. none of these

75. Motives which are driven by learning, perception and attitude are known as

  1. Emotional motives
  2. Patronage motives
  3. Psychological motives
  4. Rational motives

76. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

  1. encryption
  2. firewalls
  3. digital certificates
  4. digital signature

77. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

78. A digital analog of various forms of payment backed by a bank or financial institution is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

79. Which of the following is not a type of e-payment system.

  1. ETB
  2. EFT
  3. E-cash
  4. None of these

80. ..........is also called ambush marketing.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these
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