Marketing Management MCQ Questions and Answers Quiz

61. Consumers show .............while buying their products on regular basis

  1. Dissonance Reduction Buying Behaviour
  2. Variety Seeking Buying Behaviour
  3. Complex Buying Behaviour
  4. Habitual Buying Behaviour

62. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

  1. E-advertising
  2. E-branding
  3. E-commerce
  4. E-marketing

63. Which of the following is not a risk in internet based transaction

  1. eavesdropping
  2. spoofing
  3. encryption
  4. unauthorized action

64. ..........is online identity theft.

  1. Eavesdropping
  2. Phishing
  3. Spoofing
  4. None of these

65. The financial exchange that takes place online between buyers and sellers is known as

  1. E-branding
  2. E-marketing
  3. E-advertisement
  4. E-payment system

66. A product with the ..........is a green product.

  1. Ecomark
  2. Agmark
  3. ISI Mark
  4. none of these

67. Marketing is important to

  1. Economy
  2. Companies
  3. Consumers
  4. All of these

68. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these

69. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

70. Buying and selling over the internet is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these
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