Marketing Management Multiple Choice Questions and Answers

51. ..........was first used by Eugene J Kelly.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

52. Which of the following is against marketing concept ?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

53. Which of the following is known as market aggregation?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

54. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls

55. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these

56. ..........is a security protocol based on digital certificates.

1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these

57. ...........marketing uses telecommunication devices to reach prospective customers

1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these

58. The best channel of distribution for Vacuum cleaner is

1. Direct marketing
2. Mail order Business
3. Self service
4. None

59. Which of the following is not a sales promotion tool

1. Discount
2. Dealer contest
3. Advertisement
4. Consumer contest

60. Behaviour exhibited while purchasing a car is an example of

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour