Marketing Management Multiple Choice Questions and Answers

51. Which brands indicate only the product category

1. Dealer
2. Licensed
3. Generic
4. Individual

52. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

1. debit card
2. credit card
3. smart card
4. none of these

53. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

54. ..........was first used by Eugene J Kelly.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

55. Which of the following is against marketing concept ?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

56. Which of the following is known as market aggregation?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

57. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls

58. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these

59. ..........is a security protocol based on digital certificates.

1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these

60. ...........marketing uses telecommunication devices to reach prospective customers

1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these