Marketing Management Multiple Choice Questions and Answers

51. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

1. Horizontal channel
2. Vertical channel
3. Cross channel
4. None of these

52. Which of the following is not a services?

1. Hospital
2. banking
3. insurance
4. none of these

53. The retailer sells goods in ..........

1. Huge quantity
2. Small quantity
3. Not sufficient
4. None of these

54. A good catchy phrase used and repeated often in an advertisement is

1. Idea
2. Brand name
3. Trade mark
4. Slogans

55. Which of the following is not a characteristic of service marketing?

1. Intangibility
2. separability
3. heterogeneity
4. perishability

56. Services are .............

1. Intangible
2. perishable
3. both a & b
4. none of these

57. The strategy of using as many out lets as possible is called

1. Intensive distribution
2. Cohesive distribution
3. Wide distribution
4. All of these

58. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

1. Internet
2. digital
3. email
4. viral

59. Word of mouth marketing through electronic channels like email, internet etc isknown as

1. Internet
2. digital
3. email
4. viral

60. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

1. Introduction
2. Maturity
3. Decline
4. Growth