Marketing Management Multiple Choice Questions and Answers

41. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ..........pricing

1. Cost plus
2. value
3. power price points
4. penetration

42. Which of the following is not a method of cost based pricing

1. Cost Plus Pricing
2. Marginal Cost Pricing
3. Differential Pricing
4. Target Pricing

43. ..........is not an e-payment media.

1. Credit card
2. Debit card
3. Electronic cheque
4. Wallet

44. We guarantee every product we sell, appeal to ...........motive

1. Curosity
2. Variety
3. Quality
4. Comfort

45. .............influence product line decisions.

1. Customer preference
2. Change in demand
3. Product sepecialisation
4. All of these

46. Which company is the pioneer in the direct marketing ?

1. Cypla
2. Avon cosmetics
3. Johnson & Johnson
4. Eureka Forbs

47. ..........Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

1. De marketing
2. meta marketing
3. mass marketing
4. mega marketing

48. Which brands indicate only the product category

1. Dealer
2. Licensed
3. Generic
4. Individual

49. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

1. debit card
2. credit card
3. smart card
4. none of these

50. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing