Marketing Management MCQ Questions and Answers Quiz

31. ..........are generally food stores that are much smaller in size than insupermarkets.

  1. Convenient store
  2. Discount store
  3. Specialty store
  4. None of these

32. Marketing that converts negative demand to positive demand is known as

  1. Conversional
  2. Maintenance
  3. Remarketing
  4. Developmental

33. After sales service is part of.

  1. Core product
  2. Augmented product
  3. Tangible product
  4. None of these

34. Which of the following is not a factor influensing pricing policy

  1. Cost
  2. Competitors
  3. Business objectives
  4. None of these

35. Setting price on the basis of the total cost per unit is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

36. Setting price on the basis of the demand for the product is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

37. Setting price on the basis of the competition for the product is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

38. Pricing method based on customer value is known as

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

39. Premium Pricing is a method of

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing

40. ..........pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

  1. Cost plus
  2. value
  3. power price points
  4. penetration
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