Marketing Management Multiple Choice Questions and Answers

21. Market where demand for goods is greater than supply.

1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market

22. Market in which supply is greater than demand.

1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market

23. The word channel is derived from the French word,

1. Cann
2. Chaan
3. Canal
4. None of these

24. ..........means the set of marketing intermediaries through which the goods flow from the producer to consumer.

1. Channel of distribution
2. Direct marketing
3. Intensive distribution
4. None of these

25. ..........is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

1. Cheap-jacks
2. Hawkers
3. Market traders
4. None of these

26. The negative feeling which arise after purchase causing inner tension is known as

1. Cognitive dissonance
2. Post purchase dissonance
3. Buyers remorse
4. All of these

27. Market in which gold and silver are sold

1. Commodity market
2. Produce market
3. Bullion market
4. None of these

28. ..........advertisement stresses on comparative features of two brands

1. Comparative advertisement
2. Complimentary advertisement
3. Niche advertisement
4. None of these

29. ..........is not a commercial advertising

1. Consumer ad
2. Industrial ad
3. Trade ad
4. Shortage ad

30. In ..........appeals are emotional

1. Consumer promotion
2. Advertising
3. Dealer Promotion
4. ll of these