Marketing Management Multiple Choice Questions and Answers

231. Sorting and grading of goods is considered as the function of

1. Wholesalers
2. Retailers
3. Managers
4. None of these

232. In Japan ..........marketing is known as æKuchikomi.

1. Word of mouth
2. viral
3. guerilla
4. morph

233. The term ..........Marketing was coined by Steven Jurvetson in 1997.

1. Word of mouth
2. viral
3. guerilla
4. morph

234. Under ..........marketing every customer is treated as unique.

1. Word of mouth
2. viral
3. guerilla
4. one-on-one