Marketing Management MCQ Questions and Answers Quiz

221. The concentration of all marketing efforts on one selected segment within the total market

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

222. Identifying and providing different marketing mix for each of the segments is known as

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

223. Civil engineers designing flats, villas, bridges etc.are an example of

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

224. USP stands for

  1. Universal Service Provider
  2. Upper Service position
  3. Unique Selling Proposition
  4. None Of these

225. Many companies are now turning their attention to ..........markets.

  1. Urban
  2. Rural
  3. world
  4. none of these

226. Moderate quality products are preferred by ..........consumers

  1. Urban
  2. Rural
  3. educated
  4. none of these

227. Goods are sold in small packets in ..........markets.

  1. Urban
  2. Rural
  3. World
  4. none of these

228. Which of the following is not an emotional motive

  1. Vanity
  2. Social acceptance
  3. Curosity
  4. Variety

229. ..........is not a function of wholesaler

  1. Warehousing
  2. Transporting
  3. Risk bearing
  4. None of these

230. The markets in which goods are bought and sold in bulk quantities

  1. Wholesale market
  2. Retail market
  3. World market
  4. None of these
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